Ever wondered how society is evolving and what will make tomorrow's consumer tick? Join Michael Tchong as he takes you through today's rapidly evolving trend landscape. Find out why the digital lifestyle is leading to a revolution in our social dialogue.
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See how humans are adapting as smartphones and social networking weave themselves into the fabric of life. Michael explores such fascinating phenomena as our "lappy" culture, virtual realtors, CrackBerry addiction, DWT (driving while texting), and the growing incidence of control freakism.
Our modern lifestyle has ushered in a startling new outlook on life. One that views instant gratification as not fast enough and that considers multitasking part of the course. That's why energy in all shapes and forms is now an essential aspect of life.
As life goes faster, so does human evolution. And along with it, trends accelerate. This market flux spells opportunity for the savvy investor, entreprenuer or marketer. You'll quickly grasp why Starbucks is the new McDonald's, why single occupancy is set to replace double occupancy, and why experience is our new luxury.
Noted trendspotter, Michael Tchong, has spent more than 20 years living at the bleeding edge of consumer trends. His uncanny knack for being ahead of the curve has earned him a reputation as one of the savviest thinkers of the information age.
A seriel entreprenuer, Michael developed a host of successful media and technology companies to help consumers and businesses harness the potential of new technologies. His successes include founding MacWeek, Atelier Systems (personal communications), CyberAtlas (Internet market research), ICONOCAST (online marketing) and Ubercool, a media and entertainment company targeting trendwatchers and trendsetters.
Michael surfs the scene with relentless energy, translating trends to help businesses identify emerging opportunities. He maintains eight blogs, including his popular Ubercool blog and newsletter, and is currently working on his sixth start-up, which will reinvent the marketing and media worlds.
A sought-after speaker, Michael has been quoted by, or appeared on, such leading media as Access Hollywood, BBC News, Bloomberg TV, Business Week, CNET, Fast Company, Fox News, UK's Independent, PBS, The New York Times, Variety, USA Today, The Wall Street Journal and Wired.
Tuesday, October 9th
- Location: The Harvard Club, 27 West 44th St. (betwen 5th & 6th), New York
- Time: 6:30 PM Registration; 7:00 PM Program
- Cost: No Charge
- Organizers: Hemali Dassani '99; HBSCNY; HCNY Program Committee
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