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“Doing Well by Doing Good is here to Stay but……” Research shows that going forward, Corporate Social Responsibility is here to stay and in fact grow, but the problem is that many, if not most companies practice it rather poorly. Professor Rangan will share a framework for auditing one’s CSR portfolio and shaping a CSR strategy going forward, especially in these difficult economic times.

Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Until recently the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. Currently Rangan teaches the elective courses, Customers, Commerce and Society: Business Value and the Private Creation of Social Value, and Business at the Base of the Pyramid. In addition, he teaches in a number of focused executive education programs: Business-to-Business Marketing Strategy, Strategic Perspectives on Nonprofit Management, and Corporate Social Responsibility.

In addition to his interest in business marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic. He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study and teach the challenges of nonprofit management. He also founded and chaired the executive program, Strategic Perspectives on Nonprofit Management, from 1994 until 1998.  His current research is focused on understanding the needs and wants of the global poor, those living on less than $5/day. The aim of the research is to capture the lessons of successful models of businesses, nonprofits and governments serving that segment.

Rangan has a Bachelor of Technology from I.I.T. (Madras), 1971; an MBA from I.I.M. (Ahmedabad), 1973; and a Ph.D. in marketing from Northwestern University (Evanston, Illinois), 1983. From 1973 to 1979, Rangan held several sales and marketing positions for a large multinational company in India. Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises.

Rangan has been on the faculty of the Harvard Business School since 1983.

These lunchtime events--available to all HBS clubs worldwide--are only for paid members of the New York Club; one of the continuing benefits of supporting the wide range of activities for area alumni and other goals of the Club--including providing scholarships and pro-bono consulting. If you would like to become a member, do so on-line or if you need help with the website, call the Club office at 212-947-5544.

Tuesday, December 8th, 2009