Many executives these days are frustrated or even disgusted with how much time their colleagues or employees seem to spend on Facebook at the office. According to Gavin McGarry, founder of cross platform agency Jumpwire Media, and the evening’s speaker, this condemnation is misplaced. McGarry believes that managers just don’t realize how powerful Facebook is as a communication tool that costs nothing to leverage.

For particular businesses, social networking can have the very real effect of increasing employee productivity, reducing marketing and advertising spend, and gain valuable data about clients/customers on a daily basis.

This session will help managers understand why colleagues and employees are "addicted" to social networks like Facebook, Twitter, Myspace, and Linkedin, and will give managers tools to understand and use that engagement for their company's benefit, and to make the business case up the line.

The 1.5 hour session will cover:

• How to Manage the Social Media Flow
• Social Media Experts to Follow
• Social Media Case Study - "When Good Employees Go Bad": Domino’s Social Media Disaster
• Creating Effective Ecosystems - Facebook, Ning, Linkedin, etc
• Twitter - Good, Bad, Over?
• Crowd Sourcing Data - Hootsuite, Clay Sharky, Outliers, Forums, Comments
• Real Time Case Studies: Google Wave and The Raise of Video

Before founding Jumpwire Media in 2009, McGarry worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol.

McGarry has a been working in the media space for over 15 years. His past experience includes positions at major television networks as well as owning and operating a television production company and an advertising agency. His company created some of the first cross media TV content and worked with major networks including NBC, Discovery, CTV, and Global Television. The full service ad agency serviced two national clients and explored integrating brands into television and online properties. In 2004 he moved from his native Canada to the UK to better understand the rapidly emerging mobile phone space. Through his position at Endemol, he worked closely with the UK’s largest mobile operator, O2, and helped develop leading edge content for multiple platform release. In 2007 he moved into the web video arena with Joost. He has spent time in Japan, Africa, Europe and China exploring and understanding the global digital media content market place.