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The standard advertising model has been built on delivering eyeballs–the more people a content provider can deliver, the more they can charge. This model has endured for years because it worked reasonably well–and because there weren’t better alternatives.

New advertising models, however, are proliferating–and many are focused on context based advertising. The best known context machine is, of course, Google, which uses consumers search “intention” to match ads to consumers’ interest. Increasingly, however, new “contextual” or “semantic” advertising models are sprouting up in non-digital channels as well.

Join us as Randall Beard discuses how technology advancements, combined with new and innovative measurement techniques, will continue to drive innovation in this space.  Examples from a variety of industries will be provided.  Topics to be covered include:

• New measures of engagement and advertising effectiveness that can help marketers maximize the effectiveness of advertising in different media.
• The success of pilots launched by Turner Broadcasting and Clear Channel Radio to pair advertisements with program content.
• The effectiveness of linear TV vs. online video advertising.
• How new technology promises to bring web interactivity to your future TV and the marketing implications associated with viewing of the same program across TV, web and mobile.

Randall Beard is a leading and award winning Chief Marketing Officer and General Management executive with 25+ years global experience across consumer packaged goods, financial services and high-touch service brands, including The Nielsen Company, Procter & Gamble, American Express, and UBS. He is currently Global EVP & General Manager at Nielsen IAG.

Randall has worked and built business and teams in virtually every major market in the world, including USA, Canada, China, India, Hong Kong, Singapore, Australia, Japan, Taiwan, Korea, UK, Switzerland, Germany, France, Spain, Italy, Russia, Mexico, Argentina, and Brazil.

Randall currently serves on the Advisory Boards of University of Virginia Darden Graduate School of Business, CityExplorer TV, and the CMO Council. He is a member of M50, Marketing Executive Networking Group, and the CMO Club.

Tuesday May 25th, 6:30 pm

• Location:  Alston & Bird LLP, 90 Park Avenue, Between 39th & 40th Street, New York, 15th floor
• Time:  6:30pm Registration/7:00pm Program
• Cost:  $15 Members / $35 Non-Members & Guests, Attendees must sign-up for this event by 3:00pm on May 24th for security reasons.  No walk-ins will be allowed and will be stopped by security. 
• Organizer:  Elena Crespo
• Event Sponsor:  Alston & Bird LLP

Click here to make a reservation