Roger Keating leads the strategy effort at Hearst TV, which involves articulating the forward plan built in conjunction with the other members of the senior leadership team.
Among other duties, Keating evaluates strategic acquisition and investment opportunities and provides executive oversight to Hearst TV’s digital news publishing business.
According to the company, Hearst Television “Hearst Television’s 30 local television stations and two local radio stations serve 26 television markets across 39 states, reaching approximately 21 million U.S. television households. The company broadcasts more than 60 video channels, featuring local and national news, weather, information, sports and entertainment programming, and local community service-oriented programs.”
As the May Media Guru, Keating will address questions about how broadcasters and news producers can improve their processes, take advantage of what the newest technology has to offer in order to make more revenue.
In a recent interview, Keating talked about the challenges of the news industry in attracting and keeping younger consumers through the right social – or other-- platforms. “We need to figure out how to feed the video news appetite of the millennial generation. Our current formats and production values aren’t resonating with as many millennials as the generations that came before them, and as such we have to either change the style of the content we create, or augment the ‘made for our traditional audience’ material with ‘mobile/social first’ programs.”
Keating’s strategic and biz dev responsibilities have lately covered many areas, working:
• With the leading digital/social platforms in building improved monetization for news publishers
• With other broadcasters, working on how a new transmission standard might unlock new revenue streams
• With the digital ad tech community considering how to bring large datasets and machine-assisted efficiencies into the linear TV buying process.
Keating is known for his industry cooperative leadership. He was a co-founder and board member of Pearl, a venture formed by 9 of the largest local TV groups in the country to pursue opportunities requiring scale and ubiquity; of Mobile Content Ventures, a partnership between Pearl, NBCU, Fox and Ion to deliver the “Dyle” mobile television service. And of NewsON, a venture committed to aggregating the video newscast content from stations around the country into a single set of mobile and connected TV apps.
Prior to joining Hearst in 2008, Keating ran large cable TV operations, first at Comcast and then at Time Warner where he presided over the integration of the Adelphia acquisition in the Los Angeles Region. He previously ran the voice services business at AOL, as well as the AOL Health and AOL Travel verticals. He led the formation of Comcast's Internet division in the mid 90's and oversaw the development of their high speed data business. And he was founder/CEO of a dot com in 1998 named "Zatso" that worked with local TV broadcasters to offer streaming video-based "personalized newscasts."
Keating began his career after graduating from Notre Dame with an Industrial Engineering degree as an efficiency expert, working in factories and distribution facilities. After obtaining an MBA from Stanford, he worked as a strategy consultant at Mercer Management Consulting in disparate industries ranging from jet fighters to bakeries.
Media Guru events have no Power Point presentations. The program is a question and answer session where the moderator asks 30 minutes of questions, and the audience the other 30 minutes. Since the session is off the record, we expect you will hear information at the session and nowhere else.
Christine Arrington is a Principal of Quantum Media, the New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies. Chris is one of the rare publishing experts with extensive experience on both the business and creative sides of the business. She has both an MFA in writing from Columbia University and an MBA from Stanford University, together with extensive experience as a journalist and editor and as a senior media executive.
Wednesday May 3, 2017
Time: 7:30 to 9:00 a.m.
7:30 to 8:00 a.m. - Registration & Reception
8:00 to 9:00 a.m. - Discussion and Audience Q&A
Venue: UJA Conference Center
130 E 59th St, New York, NY 10022
$20/Member Guests (limit two)
Free/Patron members (please email email@example.com)
Please register by 3 pm on Tuesday May 2, 2017. No refunds will be issued. This event is off the record.
Organizers: Ava Seave ’82, Brian O’Leary ’83, Margaret Downs ’85, Gretchen Grant ’85