Bonnie Kintzer, CEO, Trusted Media Brands


Bonnie Kintzer, MBA ’87 and CEO of Trusted Media Brands, will speak in the HBS Club’s Media Guru program on October 10. You do know Trusted Media Brands, even if you don’t think you do.  Originally known as The Reader’s Digest Association, it is one of the most surprising turnarounds in the legacy media space.  

Kintzer joined the company in April 2014 to bring expansion and profitability to the rebranded company. The new name reflects a portfolio of media properties including Reader’s Digest, Taste of Home, and The Family Handyman among its twelve brands in the U.S and 33 other countries.

Since Kintzer took over as CEO in early 2014, she has focused on a growth strategy including the launch of DIY University and digital audience growth to 50 million unique visitors across all brands. 

Among other topics, Kintzer will explain how this storied legacy media company, troubled for a number of years, is coming back from the brink and beginning to thrive again through a plan that rarely works – building a digital business alongside the physical print business, with the same brand identities.  Kintzer will also answer questions about how they are going to grow Trusted Media Brands’ bottom line; she has publicly stated that this will grow by about 50 percent in the new fiscal year.  And since Kintzer is known as a disciplined and metrics driven manager, she will give insight about how that works. 

In an extensive recently published interview with Mr. Magazine, Kintzer talks about Trusted Media Brands' stability now and its future growth:

·         “As a company, we have finished our three-year turnaround plan, which is incredibly exciting. We have stabilized our core business; we have grown our digital ad revenue; we have brought in an incredible amount of digital talent into the company; and we are 100 percent debt free.”

·         “We are really looking at where we believe the revenue is, and we believe there’s tremendous revenue opportunity in our core brands. And so we’re hiring a tremendous amount of digital talent, video talent and technical talent.”

·         Yet, Kintzer also sees print in their future, “Print is strong for us. We have a great respect for print and we have a great respect for the print reader. Of course, we expect greater growth to come from digital advertising, but one does not preclude the other.”

Kintzer joined Trusted Media Brands from Women’s Marketing Inc., the leading marketing services company serving emerging brands targeting women.  And in an earlier phase of her career, she had a 9-year tour of duty with Reader’s Digest Association, where she held several senior executive positions and was responsible for a number of the company’s largest publishing and digital properties including In addition, Kintzer oversaw the hugely successful launch of Every Day with Rachael Ray.

Kintzer holds an MBA (’87) from Harvard Business School and a B.A. from Clark University.

Media Guru events are off the record and have no Power Point presentations. The program is a question and answer session where the moderator asks 30 minutes of questions, then yields to the audience for 30 minutes of questions. Since the session is off the record, we expect you may hear information at this session and nowhere else.

Moderator Biography:

Margaret Downs is a management consultant and executive coach. She operates at the intersection of business strategy and organization, helping clients define and achieve strategic goals, manage organizational transitions, and improve organizational and leadership effectiveness. She has an independent practice that serves clients in a variety of industries, and also works with Quantum Media. Margaret began her consulting career at Bain & Company where she managed engagements in business strategy and operations for the firm’s corporate clients.  She later worked at Bain Capital LLC as an executive vice president, serving in a business development role for this private equity firm.

Margaret received an M.B.A. degree from Harvard Business School (’85) and a B.A. degree from Harvard College.

Date: Tuesday October 10, 2017

Time: 6:30 to 8:00 p.m.
6:30 to 7:00 p.m. - Registration & Reception
7:00 to 8:00 p.m. - Discussion and Audience Q&A

Venue: Grant Thornton
757 3rd Ave (47th/48th), New York, NY 10017

$20/Member; Member Guest

Please register by 3 pm on Monday October 9, 2017. No refunds will be issued. This event is off the record.

Organizers:  Ava Seave ’82, Brian O’Leary ’83, Margaret Downs ’85, Gretchen Grant ’85


Contact Information

Primary Contact



Secondary Contact


Date & Location

Date: 10/10/2017
Time: 6:30 PM to 8:00 PM
Location: Grant Thornton 757 3rd Ave (47th/48th), New York, NY 10017