Kintzer, MBA ’87 and CEO of Trusted Media Brands, will speak in the HBS Club’s Media
Guru program on October 10. You do
know Trusted Media Brands, even if you don’t think you do. Originally known as The Reader’s Digest
Association, it is one of the most surprising turnarounds in the legacy media
the company in April 2014 to bring expansion and profitability to the rebranded
company. The new name reflects a portfolio of media properties including
Reader’s Digest, Taste of Home, and The Family Handyman among its twelve brands in the U.S and 33 other countries.
took over as CEO in early 2014, she has focused on a growth strategy including
the launch of DIY University and digital audience growth to 50
million unique visitors across all brands.
topics, Kintzer will explain how this storied legacy media company, troubled
for a number of years, is coming back from the brink and beginning to thrive
again through a plan that rarely works – building a digital business alongside
the physical print business, with the same brand identities. Kintzer will also answer questions about how
they are going to grow Trusted Media Brands’ bottom line; she has publicly
stated that this will grow by about 50 percent in the new fiscal year. And since Kintzer is known as a disciplined
and metrics driven manager, she will give insight about how that works.
an extensive recently published interview with Mr. Magazine, Kintzer talks about
Trusted Media Brands' stability now and its future growth:
a company, we have finished our three-year turnaround plan, which is incredibly
exciting. We have stabilized our core business; we have grown our digital ad
revenue; we have brought in an incredible amount of digital talent into the
company; and we are 100 percent debt free.”
are really looking at where we believe the revenue is, and we believe there’s
tremendous revenue opportunity in our core brands. And so we’re hiring a
tremendous amount of digital talent, video talent and technical talent.”
Kintzer also sees print in their future, “Print is strong for us. We have a
great respect for print and we have a great respect for the print reader. Of
course, we expect greater growth to come from digital advertising, but one does
not preclude the other.”
Trusted Media Brands from Women’s Marketing Inc., the leading marketing
services company serving emerging brands targeting women. And in an
earlier phase of her career, she had a 9-year tour of duty with Reader’s Digest
Association, where she held several senior executive positions and was
responsible for a number of the company’s largest publishing and digital
properties including Allrecipes.com. In addition, Kintzer oversaw the hugely
successful launch of Every Day with Rachael Ray.
an MBA (’87) from Harvard Business School and a B.A. from Clark University.
events are off the record and have no Power Point presentations. The program is
a question and answer session where the moderator asks 30 minutes of questions,
then yields to the audience for 30 minutes of questions. Since the session is
off the record, we expect you may hear information at this session and nowhere
Margaret Downs is a management consultant and executive coach.
She operates at the intersection of business strategy and organization, helping
clients define and achieve strategic goals, manage organizational transitions,
and improve organizational and leadership effectiveness. She has an independent
practice that serves clients in a variety of industries, and also works with Quantum Media. Margaret began her
consulting career at Bain & Company where she managed engagements in
business strategy and operations for the firm’s corporate clients. She later worked at Bain Capital LLC as an
executive vice president, serving in a business development role for this
private equity firm.
Margaret received an M.B.A. degree from Harvard Business
School (’85) and a B.A. degree from Harvard College.
October 10, 2017
Time: 6:30 to 8:00
6:30 to 7:00 p.m.
- Registration & Reception
7:00 to 8:00 p.m.
- Discussion and Audience Q&A
757 3rd Ave
(47th/48th), New York, NY 10017
$20/Member; Member Guest
register by 3 pm on Monday October 9, 2017. No refunds will be issued. This
event is off the record.
Organizers: Ava Seave ’82, Brian O’Leary ’83, Margaret
Downs ’85, Gretchen Grant ’85