Date: Jan 23, 2020Time: 6:30 PM to 8:30 PM

Best-Selling Author Nir Eyal: How to Control Your Attention & Choose Your Life

Thu, 6:30 PM to 8:30 PM Polsinelli
General PublicOther


Five years ago, Nir Eyal delved into the patterns behind habit-forming technologies. He wondered what was it about Snapchat, Facebook, Instagram and Slack that made us spend more and more time on each platform. Instagram and Slack that makes us spend more and more time on each platform. That question was answered in Eyal’s best-selling book, Hooked: How to Build Habit Forming Products; a book which Silicon Valley product developers became obsessed with.

Now, Eyal is back with his latest research on a topic that is at the opposite end of the spectrum of his last work – how one can stay focused and be productive despite distractions.

Eyal reveals the hidden psychology driving us to distraction in Indistractable: How to Control Your Attention and Choose Your Life (BenBella Books, Sept. 2019). He describes why solving the problem is not as simple as swearing off our devices.

Eyal overturns conventional wisdom and reveals:
• Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it
• What really drives human behavior and why “time management is pain management”
• Why your relationships (and your sex life) depend on you becoming indistractable
• How to raise indistractable children in an increasingly distracting world

Indistractable has received raves since its publication. “Eyal takes a Marie Kondo-style approach to eliminating digital clutter,” noted the Wall Street Journal. The book is a Goodreads Best Science & Technology of 2019 nominee.

Eyal will join the Club for a hybrid presentation and fireside chat and answer your questions about becoming productive. Join us for this illuminating event. Go to to download an 80-page workbook to help increase your productivity.

Books will be available for sale at $27 per copy.

Please note that no refunds will be issued.



Nir Eyal

Author, Lecturer and Investor

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

In addition to blogging at, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, FocusMate, and (acquired by Spotify).

Nir attended The Stanford Graduate School of Business and Emory University.


Date Time

Date: Jan 23, 2020Time: 6:30 PM to 8:30 PM


Polsinelli600 3rd Ave
42nd Floor, New York NY
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  • Free / Patron Members
  • 20 / Member/Member Guest (limit one)
  • 50 / Non-Members



Lauren Anstey, Cheikh K. Babou, John Bennett, Kayla Bleich, Lisa Bleich, Dara Cook, Aysun Demircan, Aysun Demircan, Paayal Desai, Diegane Dione, Sarah Elliot, Alejandro Esteve, Nir Eyal, Elizabeth Fairfax Brown, Lisa Forgang, Darren Fortunato, Ayala Gamburd, Bradley Gendell, Yfat Gendell, Eli Gill, Chrissy Gillespie, Darren Glatt, Stephen Gordon, Tim Gordon, Anne Haack, Adam Heltzer, Mie Iwasa, Edward Joback, Lana Khabarova, Alon Kissos, James Kogut, Elizabeth Legris, David Linn, Barrie Moskowitz, Clare Peeters, Lee Pham, Jennifer Rothschild, Jonathan Rouner, Fabio Salim, Bruce Shalett, Lisa Shalett, Dara Shapiro, Nikhil Singhvi, Jeffrey Sklar, David Tom, Siby Vadakekkara, Frederik Wijsenbeek, Kerri Williams, Jordan Wruble, John Wu, Andrea Zapatka, Ava Zydor, robin albin, Kwame van Leeuwen


Barrie Moskowitz


600 3rd Ave, 42nd Floor, New York, NY, 10022