Five years ago, Nir Eyal delved into the patterns behind habit-forming technologies. He wondered what was it about Snapchat, Facebook, Instagram and Slack that made us spend more and more time on each platform. Instagram and Slack that makes us spend more and more time on each platform. That question was answered in Eyal’s best-selling book, Hooked: How to Build Habit Forming Products; a book which Silicon Valley product developers became obsessed with.
Now, Eyal is back with his latest research on a topic that is at the opposite end of the spectrum of his last work – how one can stay focused and be productive despite distractions.
Eyal reveals the hidden psychology driving us to distraction in Indistractable: How to Control Your Attention and Choose Your Life (BenBella Books, Sept. 2019). He describes why solving the problem is not as simple as swearing off our devices.
Eyal overturns conventional wisdom and reveals:
• Why distraction at work is a symptom of a dysfunctional company culture—and how to fix it
• What really drives human behavior and why “time management is pain management”
• Why your relationships (and your sex life) depend on you becoming indistractable
• How to raise indistractable children in an increasingly distracting world
Indistractable has received raves since its publication. “Eyal takes a Marie Kondo-style approach to eliminating digital clutter,” noted the Wall Street Journal. The book is a Goodreads Best Science & Technology of 2019 nominee.
Eyal will join the Club for a hybrid presentation and fireside chat and answer your questions about becoming productive. Join us for this illuminating event. Go to www.nirandfar.com to download an 80-page workbook to help increase your productivity.
Books will be available for sale at $27 per copy.
Please note that no refunds will be issued.
Author, Lecturer and Investor
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, FocusMate, and Anchor.fm (acquired by Spotify).
Nir attended The Stanford Graduate School of Business and Emory University.
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