Ann Mukherjee joined Pernod Ricard North America as CEO and Chairman in December 2019, becoming the first industry outsider and woman of color to assume the position. From day one, Ann had a mission that extended beyond Return on Investment.
Ann knew that to strengthen trust, enhance relevance and protect and advance reputation, companies today must offer more than return on investment to shareholders – they must also offer Return on Responsibility (ROR). It has become a core element of the PRUSA business strategy, guiding the company’s ambition to win the future by shaping a future that benefits all key stakeholders – customers, business partners, and society at large.
As CEO of Pernod Ricard North America, Ann has worked to achieve its mission to deliver Return on Responsibility through corporate actions and its portfolio of brands. With ROR front-and-center, Pernod Ricard North America has been able to respond to and address the most critical issues facing society with strength, clarity, and authenticity.
Some of the standout campaigns that delivered positive impact include, “Drink Responsibly. #SexResponsibly”, the first step in an effort to drive real change in the way society – and the spirits industry – thinks about and talks about the connection between responsible drinking and consensual sex, “#VoteResponsibly” a campaign to encourage Americans to vote in the upcoming Presidential election, and St. Patrick’s Day PTO (SPTO), a campaign aimed at helping Americans safely celebrate and take time for convivial moments all while helping the Restaurant Workers’ Community Foundation.
Now, Mukherjee is helping Pernod Ricard build even more agility and flexibility into the way it operates and makes decisions.
Mukherjee, the first female CEO at Pernod Ricard North America with roles at SC Johnson, PepsiCo and The Kraft Heinz Company, will join the HBS Club of NY for an exclusive conversation about the company, challenges and opportunities, leadership, and her worldview on creating an indelible impact.
Participants must register by NOON on June 15th to receive details on joining the discussion. The Zoom link will be sent out 24 hours before the event.
Please note that no refunds will be issued.
Chairman & CEO, Pernod Ricard North America
In December 2019, Ann Mukherjee joined Pernod Ricard North America as Chairman & CEO. The first industry outsider and woman of color to assume the position, she has demonstrated from day one her ability to advance through ambiguity, while delivering both ROI and ROR (return on responsibility).
Ann is transforming the Pernod Ricard North America business to be laser-focused on driving the science of predictable consumer demand. She’s igniting growth across the portfolio by improving speed to market; and is building trusted brands attuned to the current climate of culture.
Ann is unafraid to put resources behind the cultural issues that matter most to the people and communities the company and its brands serve. Ann led the Absolut team in taking a stand on consent, forcing a critical conversation on a taboo topic for the alcohol industry; she rallied the company’s manufacturing facilities to produce hand sanitizer in support of the federal and local government’s response to COVID-19; she directed the company’s $1 million investment in racial justice nonprofits; and she’s currently calling on associations, social media platforms and brands across industries to join an open source, consumer movement to help stop hate speech online.
Ann joined Pernod Ricard from S.C. Johnson and Company, where she broke ground as their first-ever Global Chief Marketing Officer and, later, Global Chief Commercial Officer overseeing a $12 billion business division in more than 90 markets. She previously made a decade-long impact at PepsiCo, most recently as President of Global Snacks and PepsiCo Global Insights. As CMO for Frito-Lay North America, she created a mantra of “Transform Tomorrow Today” to create breakthrough marketing. She spearheaded the multiyear Crash the Super Bowl campaign, which aired fan-made ads in a radical first for the advertising industry. Ann began her strategic marketing journey at Kraft Foods Group where she worked over a decade, after starting her career at Citibank Diners Club. Ann graduated with two bachelor’s degrees, one in Economics and a second in Comparative Religious Theology, and an MBA from the University of Chicago.
For the courageous moves she has made throughout her 30-year career, Ann was recognized among Forbes’ Top 50 Most Influential CMOs; named Marketer of the Year by Brand Week; and earned an ADCOLOR Legend Award. She was recently nominated for Wine Enthusiast’s Person of the Year and PRWeek’s Most Purposeful CEO.
Journalist at CNBC
Sara Eisen is co-anchor of CNBC’s Closing Bell. She is known for her deep expertise in financial markets and the global economy as well as regular news making interviews with some of the most prominent names in the financial world.
She joined CNBC in December 2013 as a correspondent, focusing on the global consumer. Prior to CNBC, Eisen was co-anchor of Bloomberg Surveillance as well as a correspondent for Bloomberg Television. Eisen holds a master’s degree in broadcast journalism with a concentration in business reporting from the Medill School of Journalism at Northwestern University.
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