Date: Jan 28, 2021Time: 6:00 PM to 7:00 PM

Designing Real-Time Digital Products – Work & Co Founding Partner Felipe Memoria Talks About the MTA and the New NYC Subway Map (Virtual)

Thu, 6:00 PM to 7:00 PM Zoom Webinar (Information to be sent to Registrants)
General PublicMedia & Tech


“Ride the New York subway, and there is a good chance it is using equipment dating to World War II. But open up the system’s new map on a phone and you will be whipped into the 21st century.”

Global technology company Work & Co‘s founding Partner Felipe Memoria is leading the team that is bringing to the digital age one of the world’s most iconic designs — the NYC Subway Map — which app went live in late September.

Felipe will discuss working pro-bono with the MTA and designing the new NYC Subway map, designed to show how service is running in real time and help riders navigate often complicated service disruptions caused by construction projects, train break downs and other unplanned interruptions. The map also seeks to alleviate another rider frustration by showing elevators and escalators that are out of service.

By depicting service changes visually, the map will allow even the most novice straphanger to navigate the labyrinthine underground network.

Read the profile from the New York Times

Participants must register by January 27th to receive details on joining the discussion.

Please note that no refunds will be issued.



Felipe Memória

Founding Partner, Work & Co

Felipe Memória is a designer and founding partner at Work & Co, a global product design and development agency with 400 people across offices in the US, South America and Europe. He leads the company’s unique vision for building successful products and services using lean teams of hands-on senior talent who work in tight collaboration with clients. Felipe has overseen the design of several of Work & Co launches, including work for Virgin America, YouTube, Eurosport, Acorns, Mailchimp, Embraer, Expa and the MTA.

Previously, he was Partner, Global Head of UX at Huge, where he managed a team of over 100 designers across seven offices worldwide and designed some of the company’s most celebrated products, including, HBO GO and TED Talks. Earlier he led design at Felipe’s work has been recognized by the UX Awards, IxDA Interaction Awards, Red Dot Design Awards, Webby Awards, CLIO, Cannes Lions and London Awards. He is a member of IADAS and has served as judge in several industry competitions including the One Show Interactive. He is also the author of Design para a Internet, a best-selling book about UX published in Brazil.


Todd Benson, MBA '91

Managing Partner CEO - Herrington LLC

Todd E. Benson is the Managing Partner & CEO of Herington LLC.

Through Herington, he is an investor, advisor and/or board member for LBOs, venture- and growth-equity-stage companies including Fevo (Chairman of the Board), Gold, Inc., Grata, L2 (acquired by Gartner), Mint House, Sharebite and Work & Co as well as to and in several private capital funds.

Prior to the formation of Herington in 2011, he was Managing Partner and Global Co-Head of Citi Private Equity (CPE), which he co-founded in 2000 and grew to a globally diversified asset management platform with assets under management (AUM) of $11 billion. Working collaboratively with leading private equity firms around the globe, large and small, as a co-investor, co-sponsor, mezzanine lender and limited partner, CPE generated returns in excess of industry benchmarks across its investment programs. Under Benson’s leadership, CPE was a fully integrated, 37-member organization with investment management, marketing/fund formation, investor relations, back office and reporting capabilities and offices in New York and London.

Prior to CPE, Benson was a Managing Director in Salomon Smith Barney’s Investment Banking Division where he executed numerous strategic and financing transactions on behalf of companies in the media and communications industry as well as for portfolio companies of leading sector-focused private equity firms. His responsibilities included participation on the Division-wide year-end compensation committee and heading of the Division’s training committee.

Benson holds an M.B.A. from Harvard Business School where he was elected a George F. Baker Scholar and graduated with High Distinction and presently serves as a member of the nominating committee and co-head of the strategy committee of the board of directors of the HBS Club of New York. He also has served as President and/or Treasurer of 15 W. 81st Street Tenants Corp and a member of the boards of directors of Green Seal which provides science-based environmental certification standards and of Trey Athletes which empowers student-athletes to achieve lifelong success. A native of Kansas City, he graduated from the University of Kansas with a degree in Accounting and Business Administration and remains a loyal fan of the Jayhawks, Chiefs and Royals.

Date Time

Date: Jan 28, 2021Time: 6:00 PM to 7:00 PM


Zoom Webinar (Information to be sent to Registrants)1460 Broadway
New York, NY 10036
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  • 25 / General Public
  • 20 / Alumni Non-Members
  • 10 / Member/Member Guest (limit one)
  • Free / Patron Members (please contact



Lockie Andrews, Haviland Argo, Gadi BenMark Markovitch, Todd Benson, Benjamin Brickner, Guillermo Brotons, John Browe, Chelsea Burka, Susie Case, Allison Chang, Andrew Clark, Peter Coombe, Jasmine Davis, Louis DeCosmo, Victor Delgado, Alejandro Esteve, Elizabeth Fairfax Brown, Michael Felber, Stephanie Fierman, Jake Fischer, Jamye Fontillas, Mariano Garcia Valino, Gretchen Grant, Dmitriy Grigoriev, Edmund Grossman, MaryAnne Gucciardi, Teo Herman, Michael Hoherchak, Chekesha Kidd, Chekesha Kidd, Estee Kim, Emily Knobloch, Alan Le, Dongkyu Lee, Esther Lee, Sergio Leymarie, Marconi Loura, Benjamin Luong, Lucas Luz, Jamie Masters, Cassie Matias, Alexandre Mauri, Robert McCutcheon, Jason Meil, Felipe Memoria, Cloves Menezes, Luciana Migliano, Ambreen Molitor, Pedro Mont, Barrie Moskowitz, Christine Murnane, jeff Murphy, Lois Nesbitt, Helen Nie, Ashley O'Connor, Tim Pacific, Gigi Palatnik , Anand Pathuri, Shawn Patrick, Joana Petersen, Holden Pizzolato, RONNETTE RILEY, Vijay Rajan, James Ramirez, Guilherme Rovai, Riley Russell, Oliver Ryan, Jaspriya Sahmey, Anton Schulz, Stephanie Schwab-Bolivar, Gavriel Sharabi, Jill Slater, Tienya Smith, Rich Stewart, Abby Suckle, Shreesh Tiwari, Todd Torabi, Siby Vadakekkara, Suman Veeramalla, Joonas Virtanen, Kara Walsh, Jacob Watts, Yuan Wei, David Weinstock, Leslie Wohlman-Himmel, Rong Xiang, Jay Yook, marlene kwee, Roger van den Bergh


Todd Benson, MBA '91

Zoom Webinar (Information to be sent to Registrants)

1460 Broadway, New York, NY, 10036