Disruption and transformation get a lot of hype, and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success. These players have to strengthen their core and build for the future at the same time. It is like changing the engine of a plane while it is flying.
Based on almost ten years of research, Professor Gupta provides a framework for companies to re-imagine their business. Using rich case studies and rigorous research, he shows how the rules of business have changed and why it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era — their strategy, value chain, customer engagement, and organization structure. Done right, digital technology can be a tremendous opportunity for established players as demonstrated by Best Buy, New York Times, Weather Company and others.
Driving Digital Strategy is available for sale HERE, and Professor Gupta will be pleased to sign any copies brought to the event.
Please note that no refunds will be issued.
Edward Carter Professor of Business at Harvard Business School
Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the co-chair of the executive program on Driving Digital Strategy.
Sunil’s current research is in the area of digital technology and its impact on consumer behavior and firm strategy. The primarily goal of his research is to understand how digital technology is disrupting existing industries and how incumbents should transform their businesses in this new environment. Sunil has published three books and over 90 articles, book chapters, cases and notes. His research has been well recognized in national and international circles and has won several awards. For the last three years (2016-2018), he has been invited by the Royal Swedish Academy of Sciences to nominate a scholar for the Nobel Prize in Economics.
Sunil has conducted seminars and consulted with several companies in the US, Canada, Europe, and Asia. As a business expert, he has frequently appeared on several national and international television programs, such as CBS, CNN, NPR and BBC, and has been quoted in Forbes, The Fast Company, The New York Times and The Washington Post.
Prior to joining Harvard, Sunil was the Meyer Feldberg Professor of Business at Columbia Business School. Sunil holds a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Delhi, MBA from the Indian Institute of Management, Ahmedabad and a Ph.D. from Columbia University.
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