Brands of all types are increasingly forced to confront misinformation. In fact, a whole industry has emerged in recent years solely focused on producing bogus information to negatively impact companies. And make no mistake: falsehoods are bad for business, sometimes causing damage that lasts for years.
So what are corporate leaders to do? How can they distinguish between different types of “fake news” and appropriately respond to defend the reputation of their brand? Led by HBS alumnus Nick Puleo, our panel of reputation strategists and media experts explore this new landscape and provide tips on how to keep your reputation intact.
Participants must register by 5PM on January 4th to receive details on joining the discussion. The Zoom link will be sent out 24 hours before the event.
Please note that no refunds will be issued.
Reporter Boston Business Journal
Jessica Bartlett is an award-winning journalist with over a decade experience covering the Boston market.
Most recently, she has worked as a reporter with the Boston Business Journal for over seven years, covering hospitals, health IT, health care policy, health insurance, research, craft beer and both medical and adult use cannabis. Her coverage has won awards from the New England Society of News Editors and New England Newspapers and Press Association.
She often makes appearances on Bloomberg Baystate Business, and has also been a frequent guest on New England Cable News.
Prior to working for the BBJ, Jessica was a reporter for the Boston Globe, where she covered news in Quincy, Braintree, Hingham and Scituate. Her work spanned coverage of Scituate flooding and seawall breakage, to the acquisition, nurse’s strike and closure of Quincy Medical Center.
Her work has also appeared in South Shore Living Magazine.
A graduate from the University of Vermont, Jessica is also a member of Phi Beta Kappa honor society.
Director of Media Relations Dana Farber Cancer Institute
Ellen Berlin has more than 25 years of experience in public relations, media relations, strategic communications and event planning.
Ellen joined Dana-Farber Cancer Institute’s Communications’ Department in 2014 as the Director of Media Relations, with a focus on increasing awareness of the Institute’s faculty, treatment and research expertise with traditional media.
Previously, Ellen was a Vice President at Weber Shandwick, a global public relations agency, providing public relations counsel to health care clients and prior to that she served as Director of Corporate Communications at Boston Medical Center and Boston University Medical Campus for 14 years.
Before working in Boston, Ellen worked for a variety of public affairs consulting firms in Washington, DC and coordinated activities to support clients’ local, and national legislative agendas.
She worked on the National Advance Team of the Clinton/Gore presidential campaign and was appointed as Associate Director of Media Relations and Special Projects at the U.S. Department of Transportation and as the Director of Public and Consumer Affairs at the National Highway Traffic Safety Administration.
Ellen has a BA in public communication from American University in Washington, DC and an MPA from the Kennedy School of Government at Harvard University.
CEO & President Honan Strategy Group
Bradley is the CEO & President of the Honan Strategy Group – a strategic public opinion research and data analytics company.
Bradley is a recognized and widely quoted expert in leveraging public opinion polling data and digital analytics for strategic planning purposes.
Bradley’s work helps agencies, political candidates, senior government leaders, NGO’s, and C Level business executives at large multinational corporations understand the shifting contours of public opinion and develop actionable go to market strategies.
Bradley’s work in traditional research (quantitative and qualitative) and digital analytics spans over 20 years and has taken him from the Clinton White House to the Boardroom of Corporate America working on behalf of companies such as; American Airlines, Dannon, General Electric, Goldman Sachs, Johnson & Johnson, Major League Baseball, Nestle, Pepsi, Pfizer, PWC, Starbucks, and Verizon, among others.
In the political arena, Bradley has worked on behalf of; Bill and Hillary Clinton, Tony Blair, Mike Bloomberg, Jon Corzine, the Democratic National Committee, and Silvio Berlusconi, about the state of public opinion and how to best leverage their strengths and address their weaknesses.
In addition, he has advised high level government officials, political candidates, and political parties across the world including in; Colombia, Great Britain, Italy, Israel, Macedonia, South Africa, Ukraine, and Venezuela.
Nick Puleo, President and Founder, is a communications strategist focused on helping brands protect and enhance their reputations and respond to challenges that arise in the public policy arena and through the course of conducting business. He has counseled senior leaders in government, business and nonprofits at organizations such as Harvard Business School, MIT, Bank of America and Lloyd’s of London. Prior to founding Comsint, Nick worked as a Senior Vice President for corporate communications and issues management at Weber Shandwick, where he managed high-profile client assignments, including the Boston Athletic Association’s response to the marathon bombings and a corporate restructuring at one of the world’s leading life science brands. Nick has extensive public affairs experience and has served as an elected and appointed government official.
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