Date: Feb 09, 2021Time: 6:00 PM to 7:30 PM

HBSCC – Annual Super Bowl Advertising Review with Tim Calkins, MBA ’91 (Virtual)

Tue, 6:00 PM to 7:30 PM Zoom Webinar (Information to be sent to Registrants)
General PublicMedia & Tech


Join us for a unique review of the 2021 Super Bowl Advertising!

The 2021 Super Bowl promises to be a unique event, the first ever COVID Super Bowl. It might be the first Super Bowl with no fans. One way or the other, the Super Bowl will happen; there is simply too much at stake. So how will marketers approach the event? What will they run in terms of advertising?

Join us for a lively discussion about the 2021 Super Bowl advertising. What worked? What didn’t? Why? Even more important, what can we learn from the Super Bowl about marketing and business in the COVID world? Once again, Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management, will lead our discussion and analysis. Tim is one of the most quoted marketing professors in the world. He has been analyzing marketing trends and Super Bowl ads for more than a decade. He created and leads the Kellogg Super Bowl Ad Review, one of the only platforms that evaluates Super Bowl ads based on business strategy.

Participants must register by February 8th to receive details on joining the discussion.

Please note that no refunds will be issued.



Tim Calkins, MBA '91

Clinical Professor of Marketing/Kellogg

Tim is Clinical Professor of Marketing and Associate Chair of the Marketing Department at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy, Branding and Biomedical Marketing. He is the author of five books, including his most recent, How to Wash a Chicken – Mastering the Business Presentation. He began his career at Kraft Foods, where he managed brands including Taco Bell, Miracle Whip and Parkay. He received his BA from Yale and his MBA from HBS.

Date Time

Date: Feb 09, 2021Time: 6:00 PM to 7:30 PM


Zoom Webinar (Information to be sent to Registrants)1460 Broadway
New York, NY 10036
View Map


  • 10 / Member/Member Guest (limit one)
  • 25 / General Public
  • 20 / Alumni Non-Members
  • Free / Patron Members (please contact



Lockie Andrews, Constance Baher, Gadi BenMark Markovitch, Peggy Berenblum, Jason Carini, Heidi Coggeshall, Eileen Conroy, Carole Diarra, Mitchell Dong, Ingrid Ehrenberg, Elizabeth Fairfax Brown, Scott Harmon, John Jensen, Didi Lacher, Barrie Moskowitz, Chitra Nawbatt, Luke Ng, Corey Passarella, Elizabeth Rivera, Jean Rose, Jeffrey Sklar, Jennifer Tombaugh, Hakan Wohlin, Jingping Zhang, mia de Kuijper


HBS Club of Chicago

Zoom Webinar (Information to be sent to Registrants)

1460 Broadway, New York, NY, 10036