Join us for a unique review of the 2021 Super Bowl Advertising!
The 2021 Super Bowl promises to be a unique event, the first ever COVID Super Bowl. It might be the first Super Bowl with no fans. One way or the other, the Super Bowl will happen; there is simply too much at stake. So how will marketers approach the event? What will they run in terms of advertising?
Join us for a lively discussion about the 2021 Super Bowl advertising. What worked? What didn’t? Why? Even more important, what can we learn from the Super Bowl about marketing and business in the COVID world? Once again, Tim Calkins, a marketing professor at Northwestern University’s Kellogg School of Management, will lead our discussion and analysis. Tim is one of the most quoted marketing professors in the world. He has been analyzing marketing trends and Super Bowl ads for more than a decade. He created and leads the Kellogg Super Bowl Ad Review, one of the only platforms that evaluates Super Bowl ads based on business strategy.
Participants must register by February 8th to receive details on joining the discussion.
Please note that no refunds will be issued.
Clinical Professor of Marketing/Kellogg
Tim is Clinical Professor of Marketing and Associate Chair of the Marketing Department at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy, Branding and Biomedical Marketing. He is the author of five books, including his most recent, How to Wash a Chicken – Mastering the Business Presentation. He began his career at Kraft Foods, where he managed brands including Taco Bell, Miracle Whip and Parkay. He received his BA from Yale and his MBA from HBS.
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