Over the course of two decades at General Electric, Beth Comstock faced numerous challenges as she rose from a publicist to chief marketing officer to ultimately becoming the company’s vice chair. Comstock was tasked with transforming GE from an industrial conglomerate to a nimble 21st century digital enterprise.
“Ideas are rarely the problem,” writes Comstock in her new book Imagine It Forward. “What holds all of us back, really-is fear. It’s the attachment to the old, to ‘What We Know.'”
Comstock says relentless change is hard. But everyone needs to make change part of their job in order to thrive during these times.
In the new book, she lays out a framework for confronting change:
Beth Comstock will join us for a wide-ranging conversation discussing her book, her tenure at GE and share insights into the major news of the day. Books are available for purchase and will be signed by the author.
Please note that no refunds will be issued.
Beth Comstock is the former Vice Chair of GE, where for twenty-five years she led GE’s efforts to accelerate new growth. She built GE’s Business Innovations and GE Ventures, which develops new businesses, and oversaw the reinvention of GE Lighting. She was named GE’s Chief Marketing Officer in 2003. She served as President of Integrated Media at NBC Universal, from 2006-08, overseeing the company’s digital efforts, including the early formation of Hulu. She is a corporate director of Nike. Written about and profiled extensively in the media, from the New York Times to Forbes, Fortune and Fast Company, she has been named to the Fortune and Forbes lists of the World’s Most Powerful Women.
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