Description

Over the course of two decades at General Electric, Beth Comstock faced numerous challenges as she rose from a publicist to chief marketing officer to ultimately becoming the company’s vice chair. Comstock was tasked with transforming GE from an industrial conglomerate to a nimble 21st century digital enterprise.

“Ideas are rarely the problem,” writes Comstock in her new book Imagine It Forward. “What holds all of us back, really-is fear. It’s the attachment to the old, to ‘What We Know.'”

Comstock says relentless change is hard. But everyone needs to make change part of their job in order to thrive during these times.

In the new book, she lays out a framework for confronting change:

• The power of discovery-bringing the outside into your organization. It’s about turning the world into a classroom.
• Find a spark-provocateurs who challenge established ways of thinking can be a powerful catalyst for change.
• Give yourself permission-every change maker must learn to give herself permission to push outside expectations and boundaries.

Beth Comstock will join us for a wide-ranging conversation discussing her book, her tenure at GE and share insights into the major news of the day. Books are available for purchase and will be signed by the author.

Please note that no refunds will be issued.