Date: Nov 08, 2018Time: 6:30 PM to 8:00 PM
Nov082018

**SOLD OUT** Media Guru: Meredith Kopit Levien, EVP & COO, The New York Times Co.

Thu, 6:30 PM TO 8:00 PM Knobbe Martens Law Firm
General PublicMedia & Tech

Description

Meredith Kopit Levien, who was named executive vice president and chief operating officer of The New York Times Company in mid-2017, oversees the teams responsible for digital product, design, audience and brand, consumer revenue, advertising, live events and new product development.

Kopit Levien will talk about rebuilding the business model for news at the New York Times and cover such topics as the state of the media business and what has been the effect of partisanship on advertising and how media companies and the Times are implementing diversity among their employees and their coverage.

Media Guru events are in a fireside chat format, where the audience gets to ask as many questions as the moderator. The session is proudly PowerPoint free and is off-the-record.

In a recent interview, Kopit Levien discussed some of the challenges that The New York Times has been facing, such as:

  • Value of quality news. “A big part of the work is actually bending the curve on sentiment that high-quality news is actually different from everything else.”
  • Finding subscribers through readers. “[H]ow do we create gravity in our conversion funnel so people move through their relationship with the Times so that they want to pay and stay?”
  • The conflicting role of platforms. “We have very important relationships with Facebook and Google….They are changing consumer behavior, especially Facebook.”

Kopit Levien explained to a group at the Interactive Ad Bureau, that she credits her success because over the years she has “put in a relentless amount of time” as well as “really loving the work” and having command of the details in her jobs.

Previously at the New York Times, Kopit Levien was EVP & Chief Revenue Officer, a position she held since 2015. In that role, she was responsible for the generation of all advertising and subscription revenue from The Times’s products and services and for leadership of the advertising, marketing, video and live event teams. Ms. Kopit Levien joined The Times Company in August 2013 as head of advertising. She previously served as chief revenue officer at Forbes Media, where she led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group and Forbes Conferences since 2011.

Kopit Levien began her professional career in 1993 at the Advisory Board Company in Washington, DC., did a two-year stint at digital ad agency and website development firm i33 Communications, and worked in various sales and marketing roles at Atlantic Media Company from 2001 to 2008.

Kopit Levien is a current Henry Crown Fellow at the Aspen Institute, an Executive Committee Member of the board of the Ad Council, on the Board of the IAB, and a co-chair of the Lincoln Center Media and Entertainment Council.

Kopit Levien received a BA from the University of Virginia in 1993. She is a passionate advocate of sustaining the independence of high quality original journalism, a fan and follower of great literary fiction and has been the executive sponsor of The New York Times Women’s Network since January 2014.

Please note that no refunds will be issued

NO WALK INS PERMITTED – You will be turned away by Security

Bios

Moderator

Ari Weinberg '06

Associate Director, Board Leadership Center, KPMG LLP

Ari Weinberg focuses on content and programs for the KPMG Board Leadership Center (BLC), including private company governance and supporting the firm’s sponsorship of WomenCorporateDirectors. He was the lead contributor to Building a Foundation for Growth: Governance in Investor-Owned Private Companies from the NACD Director’s Handbook Series. Previously, he led online content and application development for The Wall Street Journal, SmartMoney, and FiLife brands within Dow Jones, and covered financial services companies, regulatory developments, and financial markets for Forbes and The Industry Standard. He also worked for two private equity firms as an associate conducting due diligence and deal sourcing. After studying Classics at Princeton University, Weinberg earned an MBA from Harvard Business School with a concentration in corporate finance and investment management.

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Date Time

Date: Nov 08, 2018Time: 6:30 PM to 8:00 PM

Location

Knobbe Martens Law Firm1133 6th Ave
36th Floor, New York
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Price

  • 50 / Non-Members
  • Free / Patron Members
  • 20 / Member/Member Guest (limit one)

Attendees

Christine Arrington, Jessica Balaban, Scott Baxter, Jeff Berry, Amy Binder, Rebecca Binder, Mark Bloom, Alexandre Chenesseau, Samir Chopra, Gautam Deviah, Ezra Doner, Alison Egan, Elizabeth Fairfax Brown, Carol Fishman Cohen, Rachel Fishman Feddersen, Clara Fon-Sing, Karina Frayter, Ira Friedman, David Gelobter, Elaine Gilde, Andrew Gosden, Sylvain Grande, Gretchen Grant, Joyce Greenberg, Donna Gross, Tara Hagan, Mary Hainsworth, Linda Hanauer, Norman Hinerfeld, Anne Hogarty, Michael Hoherchak, Alan Hurite, Netta Kivilis, Jason Klein, Meredith Kopit Levien, Nicki Kornbluth, Gary Kreissman, Didi Lacher, Lauren McCarthy , Jeffrey McElnea, Andrew Merkatz, David Miller, Danielle Mirsky, Barrie Moskowitz, Ilya Nikolayev, Leo Nolan, None None, None None, Linda Pan, Jonathan Patricof, Bill Platt, Beth Polcari, Luca Ranaldi, Radhika Ray, Alisa Richter, Edgardo Rivera, Hugh Roome, Oliver Ryan, James Sherman, Alan Silberstein, Jeff Sklar, Jeffrey Sklar, Robert Stenz, Cheetah Test3, Jannine Versi, Jannine Versi, Kara Walsh, Ari Weinberg, Joseph Williams, Ian Zack, Jimmy Zhou, eleanor powers, elliott rebhun

Organizer

Ari Weinberg '06 and Ava Seave '82

Sponsors

Knobbe Martens Law Firm

1133 6th Ave, 36th Floor, New York, NY, 10036