Fore! Digital Experience Reinvention and the PGA TOUR (virtual)
Date: Jun 13, 2023Time: 6:00 PM to 7:00 PM
Jun132023
Fore! Digital Experience Reinvention and the PGA TOUR (virtual)
Description
Interest in golf and its players has exploded both within the US and internationally. The PGA TOUR saw an opportunity to capture new audiences by introducing digital experiences that offer real-time products and data-driven features.
As the Wall Street Journal earlier this year reported, a record 3.3 million people played on a golf course for the first time last year—with newcomers being more diverse than the overall participation base. Beginners are 45% more likely to be nonwhite and 35% more likely to be female, compared with current golfers.
Join us to go inside how the TOUR is modernizing its platforms to give fans a deeper experience, and get closer to favorite players, courses, tournaments, explore stats, and receive of-the-moment updates.
The format will be a presentation followed by a short moderated discussion, and open to questions. Press permitted.
Participants must register by Noon on Monday, June 12th to receive details on joining the discussion. The Zoom link will be sent out 24 hours before the event.
Please note that no refunds will be issued.
Bios
Speaker
Eric Hanson
VP - Digital Product Management at the PGA TOUR
Eric Hanson is the Vice-President of Product Development at the PGA TOUR. He leads the team that builds and optimizes the TOUR’s digital products, including its mobile app, PGATOUR.COM, TOURCAST, and Every Shot Live. Previously, Eric led digital product teams at Lowe’s — helping grow e-commerce revenue to over $4 billion, and in digital advertising with brands such as Walmart, ESPN, and Hyundai.
Speaker
Derek Fridman
Partner, Design at Work & Co
Derek Fridman is design partner at global technology and design consultancy Work & Co. He’s known for creating industry-changing digital products for Google, Warner Brothers, Disney, Adidas, Lucasfilm, AMC, and the NBA. Prior to Work & Co he was Chief Design Officer at Huge. He specializes in rapid prototyping and design for retail environments, emerging platforms, and connected experiences.
Moderator
Bethany Pensworth
Group Director, Product Management at Work & Co
Bethany Pensworth is a Group Director of Product Management at Work & Co. She led the digital transformation for the PGA TOUR from initial strategy through launch. She is a strategic thinker with over a decade of experience creating user-centered product experiences. She contributes to all stages of the product life cycle, from concepting to development, for clients including Virgin America, Apple, Alaska Airlines, IKEA, Red Robin, and YouTube.
Date Time
Date: Jun 13, 2023Time: 6:00 PM to 7:00 PMLocation
VirtualVirtual, View Map
Price
- 10 / Member/Member Guest (limit one)
- 20 / Alumni Non-Members
- 25 / General Public
Organizer
Todd Benson, MBA 1991Virtual
Virtual
