As MBAs we are all familiar with the mantra, disrupt or be disrupted. Technology and globalization have led the change in many industries and created entirely new ones. Consumer goods stalwarts like P&G and Unilever sometimes have been caught flat-footed by startups aiming right for them. The examples are endless – witness Dollar Shave Club or Harry’s gaining market share on legacy brand Gillette.
For over two decades, Sonia Marciano has been studying disruption – frequently from the standpoint of value creation instead of traditional signs like innovation and entrepreneurial brilliance. Marciano feels there is a fine line between disrupt and exploit.
For this program, we will call on your collective brainpower to request a list of companies that will form the basis of the discussion –think of companies in such industries as airlines, banking, media, fast food, hotels or retail—and we will form a short list. Marciano will discuss disruption and new ways of thinking about long term business strategy utilizing Michael Porter’s Five Forces.
Join us for this exciting conversation.
Please note that no refunds will be issued.
Clinical Full Professor of Management and Organizations, Stern School of Business
Sonia Marciano joined New York University Stern School of Business as a Clinical Associate Professor of Management and Organizations in July 2007.
Prior to joining NYU Stern, Professor Marciano taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University’s Institute for Strategy and Competitiveness. In Chicago, Professor Marciano also was a Clinical Professor of Management and Strategy at Northwestern University’s Kellogg School of Management for eight years, as well as an Adjunct Professor of Strategy at the University of Chicago. Professor Marciano has worked in the consulting, banking and insurance industries, and has taught executive education courses for Ernst & Young and Abbott Laboratories, among others.
Professor Marciano received her B.A. with honors, her M.B.A. and her Ph.D. in Business Economics and Industrial Organization, all from the University of Chicago.
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