Date: Apr 21, 2020Time: 4:00 PM to 5:00 PM

VIRTUAL – Brandtwist Webinar- How to Twist Uncertainty Into Opportunity: 3 Strategies to Boost Your Brand’s Immunity

Tue, 4:00 PM to 5:00 PM Zoom Webinar
Alumni OnlyMedia & Tech


The HBS Association of Northern California presents an interactive webinar with global branding expert Julie Cottineau to gain insights on Strategies to Boost Your Brand Immunity by Twisting Uncertainty into Opportunity.

These are scary times for business, but one silver lining is that disruption can actually breed significant innovation. Julie’s TWIST technique looks at branding challenges from new angles and offers actionable tips and tools to create fresh solutions. She will share relevant examples of brands that are pivoting during the crisis, provide a worksheet for your own business and answer your burning brand questions.

Note: The Zoom Webinar Link will be emailed to you on the evening of April 20th.

Please note that no refunds will be issued.



Julie Cottineau

Founder and CEO Brandtwist

Julie Cottineau is a globally recognized brand innovation expert, best-selling author of TWIST: How Fresh Perspectives Build Breakthrough Brands and CEO of her own agency, BrandTwist. She honed her branding chops working with Sir Richard Branson as the Vice President of the iconic Virgin brand as well as senior positions at global communications agencies Grey Global and Interbrand. She has taught branding and marketing at Columbia, Cornell and Stanford Business School and through her own online Brand School She was awarded the 2018 small business visionary award for Best Business Consultant. Her own life has been filled with magical TWISTS and she currently lives in the beautiful New York Hudson Valley with her handsome French husband, two wonderful children, and Teddy the wonder Beagle and Chief Barking Officer.


Laurel Skurko, HBS MBA 1991

Marketing and Program Operations, UCSF Health Marketing / Innovation Ventures

Date Time

Date: Apr 21, 2020Time: 4:00 PM to 5:00 PM


Zoom Webinar(Information to be sent to Registrants)
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  • 20 / Alumni Non-Members
  • Free / Member/Member Guest (limit one)



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Harvard Business School Association of Northern California

Zoom Webinar

(Information to be sent to Registrants)