Date: Jun 11, 2020Time: 6:00 PM to 7:00 PM

VIRTUAL – Building a Brand People Love from Day One: Red Antler Founder Emily Heyward

Thu, 6:00 PM to 7:00 PM Zoom Webinar (Information to be sent to Registrants)
General PublicOther


Emily Heyward knows a thing or two about branding. As the founder of Red Antler, she developed marketing strategies for such companies as Allbirds, Casper and Boxed.

As anyone who has been on social media knows, you are bombarded with brands and companies you may not have heard of. There are tons of startups all over the globe vying for your attention, clicks and dollars. Heyward says it’s not enough to just have a cool logo or a great product idea. Companies must think of the brand as a driver of success from day one of operation.

Heyward is the author of Obsessed: Building a Brand People Love from Day One (Portfolio, Jun. ’20). She outlines the new principles of what it takes to build and launch a brand that has people lining up to buy it on opening day. She takes you behind the scenes of the creation of some of today’s hottest new brands, showing you:

• How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was “designed to be deleted”
• Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product–a hard-shell carry-on suitcase–rather than a whole range of luggage offerings
• How Casper was able to upend the mattress industry by building a beloved brand where none had existed before

“The startup landscape is always shifting, but across every category we’re looking to invest in people who understand the power of brand. This book, with Emily’s valuable advice, is essential for getting it right.” -Ben Lerer, managing partner at Lerer Hippeau and CEO of Group Nine Media

Emily Heyward will join us for a conversation about brand building – whether you are an entrepreneur or want to be one – join us for this illuminating discussion.

Please note that no refunds will be issued.



Emily Heyward

Co-Founder and Chief Brand Officer at Red Antler

Emily Heyward is the cofounder and chief brand officer at Red Antler, a full-service brand company based in Brooklyn. Emily works closely with founders to develop purposeful, strategic visions for their start-ups and has led branding efforts for top companies such as Casper, Allbirds, and Boxed. In 2018, she was named one of Inc.’s Top 100 Female Founders.

Emily graduated Magna Cum laude from Harvard University, where she studied postmodern theory and consumer culture.


Chitra Nawbatt

Chitra Nawbatt is a highly accomplished executive with a track record of leading, innovating and transforming organizations to achieve growth. Ms. Nawbatt has spent most of her career as a strategic multidisciplinary change agent with the mandate to build teams, processes and systems to reinvent culture, market strategy to execution, growth and risk management.

Recently, Chitra has been the Global Head of Market Solutions at Genpact, an artificial intelligence, digital transformation, analytics and design thinking consulting firm. In this inaugural enterprise wide function, Chitra was responsible for driving new customer acquisition, partnerships, innovation and operational improvement. Ms. Nawbatt delivered strategic solutions to clients focused on revenue discovery, and business performance and digital transformation, specializing in financial services, technology, media, hospitality and retail/consumer industries.

Previously, Chitra was the New York based Anchor for Reuters International TV where her broadcasts were seen by millions of households across the world. Her reporting focused on companies, markets and consumers in the U.S., China, Canada, Australia, Middle East and Africa, as well as the global economy. Chitra’s coverage and reporting were differentiated, thorough and substantive due to her holistic diverse research discipline and in depth business domain from Wall Street.

Before her media career, Chitra was a C-level executive at Deutsche Bank, as well as held leadership roles in the areas of Global Banking and Regional Management. Prior to Deutsche Bank, Ms. Nawbatt established risk management functions at CIBC, and before that started her career at EY in Advisory and Assurance. Chitra has her Certified Public Accountant designation and was educated at Harvard Business School, Harvard University and Rotman School of Management, University of Toronto.

You can reach her on twitter @chitranawbatt.


Date Time

Date: Jun 11, 2020Time: 6:00 PM to 7:00 PM


Zoom Webinar (Information to be sent to Registrants)1460 Broadway
New york, NY 10036
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  • Free / Patron Members
  • 10 / Member/Member Guest (limit one)
  • 20 / Non-Members


Titi Adeoye, Alexandra Aleskovsky, Lockie Andrews, Graciela Arango, Sharyar Aziz, Tyra Banks, Joseph Belfatto, Gadi BenMark Markovitch, Sofia Benedict, Susan Benjamin, Todd Benson, Beverly Benz-Treuille, Peggy Berenblum, Nisha Bhalla, Rebecca Binder, Craig Blakaitis, Joseph Bonnem, Matt Bunday, Meghan Buonocore, Gwen Burlingame, Marianne Camarda, Dara Cook, Laura Del Greco, Aysun Demircan, Aysun Demircan, Paayal Desai, Remy Dikeou, Malko Ebers, Florian Egg-Krings, Ingrid Ehrenberg, Catherine English, Christine Esangbedo, Elizabeth Fairfax Brown, Olufunke Faweya, Katy Flannery, Jeffrey Freed, Elaine Gilde, Francisco Gomez, Robert Goodwin, Emily Gopstein, MaryAnne Gucciardi, Tara Hagan, Robert Hagemann, Newton Hall, Lucinda Harding-Jones, Elaine Henry, Emily Heyward, Rafael Hines, Shih-Yin Ho, Michael Hoherchak, Evan Horowitz, david Hsia, Jennifer Hurford, Emily Jordan, Margarette Jung, Isabel Keller, Jean Kim, Bettina Klein, Cynthia Kleinbaum, Chia-Chien Kuo, Kimberly Lauer, Elizabeth Legris, Martin Lenclos, Serena Lese, Kelly Leyden, Douglass List, Laura Lorenzo, Hayley Lozitsky, Lance Lundberg, Peter Malkin, Taylor Margis-Noguera, Lauren Marrus, Mark Mason, Maura May, Antonio Mazzafera, Bruce McKinnon, John McLaughlin, Sarah McLaughlin, Minal Mehta, Vijay Mehta, Sam Miner, Pedro Mont, Liza Morris, Barrie Moskowitz, Katharine Nadler, Alison Nathanson, Chitra Nawbatt, Mindy Nelson, Betty Ng, Darcy O'Brien , Tosin Odunfa, Richard Ornitz, Ruichen Qian, Atalanta Rafferty, Adri Ramdeane, Christopher Reim, Tess Resman, Carolina Richards, Claire Richards, Steven Russell, Masatomo Sakairi, Julie Sakellariadis, Marisol Salaman, A. Sallick, Tabitha Salomon, Lauren Schwab, Samuel Schwab, Robert Schwartz, Daniel Shapiro, Sarah Shapiro, Al Sharif, Elizabeth Sherican, Marina Shevyrtalova, April Stewart, Jennifer Stranzl, Eunice Suh, Suzanne Sullivan, James TenBroek, Jim TenBroek, Victoria Thain, Melinda Thomas, Meryl Unger, Meryl Unger, Siby Vadakekkara, Jannine Versi, Vinton Vickers, Barbara Waldman, Kara Walsh, Frank Walter, Mike Wang, Kate White, Chris Witherspoon, Susan Wojewoda, Merry Sui Yuan, Freya Zaheer, robin albin, aliza leferink, andrew sternlieb


Barrie Moskowitz & Lockie Andrews

Zoom Webinar (Information to be sent to Registrants)

1460 Broadway, New york, NY, 10036