Description

Interest in golf and its players has exploded both within the US and internationally. The PGA TOUR saw an opportunity to capture new audiences by introducing digital experiences that offer real-time products and data-driven features.

As the Wall Street Journal earlier this year reported, a record 3.3 million people played on a golf course for the first time last year—with newcomers being more diverse than the overall participation base. Beginners are 45% more likely to be nonwhite and 35% more likely to be female, compared with current golfers.

Join us to go inside how the TOUR is modernizing its platforms to give fans a deeper experience, and get closer to favorite players, courses, tournaments, explore stats, and receive of-the-moment updates.

The format will be a presentation followed by a short moderated discussion, and open to questions. Press permitted.

Participants must register by Noon on Monday, June 12th to receive details on joining the discussion. The Zoom link will be sent out 24 hours before the event.

Please note that no refunds will be issued.