Date: Feb 03, 2021Time: 6:00 PM to 7:00 PM

Billion Dollar Man: How Ben Weiss Built Bai Brands Using Basementality

Wed, 6:00 PM to 7:00 PM Zoom Webinar (Information to be sent to Registrants)
General PublicEntrepreneurs


Ben Weiss defines “basementality” as a mindset that blends foresight, scrappiness, flexibility, and passion, empowering entrepreneurs to turn vision into reality and achieve success. His life’s success is a testament to that term.

For 15 years, Ben Weiss created coffee and beverage products to mixed success. Then, during the Great Recession in 2009, he created Bai in the basement of his town house, disrupting the marketplace with a revolutionary beverage with five calories, no artificial sweeteners, and unprecedented taste. In just seven years, Bai grew from Ben’s basement to a $1.7 billion acquisition by Dr. Pepper Snapple Group.

Bai has been recognized for its growth and innovation by major media and industry organizations, including Inc., Forbes, CNBC, and more. Weiss is onto his next act, as the founder of Crook & Marker, a low calorie alcoholic drink.

Weiss shares his entrepreneurial journey in Basementality (Sun Owl Publishing, Sept. 2020). This is a story of old-fashioned door-to-door hustle, naive belief, and a powerful mindset to succeed.

“Ben’s book helped me appreciate the hard work and deep love that went into building Bai. This intimate, honest story will inspire anyone who wants to chase their own dreams,” observed entertainer and entrepreneur Justin Timberlake.

Ben Weiss will join the Club for an all-encompassing conversation about entrepreneurship. Join us for this inspiring discussion.

Participants must register by February 2nd to receive details on joining the discussion.

Please note that no refunds will be issued.



Ben Weiss

Founder, Bai Brands

Entrepreneur Ben Weiss founded the antioxidant beverage company Bai in his basement in 2009 and quickly built it into the fastest-growing brand in the industry. With Bai, Weiss led a “bevolution” against giant soda companies by delivering great-tasting drinks without mounds of sugar and artificial ingredients. Dr Pepper Snapple Group acquired Bai in 2017 for $1.7 billion.

Now Weiss is continuing his bevolution with Crook & Marker, the world’s first fully USDA Organic alcoholic beverage portfolio. Crook & Marker launched nationally in early 2019 and is now a leading brand in the “better for you” alcoholic beverage category, achieving triple-digit sales growth while rapidly expanding its roster of major retail partners.

Weiss has been featured in major media outlets including Inc., Forbes, Business Insider, CNBC, and Fox Business. He lives in Princeton, New Jersey, with his wife, Danna, and his children, Jack and Shayna.


Liz Claman

Anchor, FOX Business Network

Liz Claman joined FOX Business Network (FBN) as an anchor in October 2007. She currently anchors the daily market-close program on cable, The Claman Countdown (weekdays, 3-4PM/ET).

Throughout her tenure at FBN, Claman has conducted exclusive interviews with every U.S. Treasury Secretary from John Snow to Paul O’Neill, Larry Summers, Timothy Geithner, Jack Lew and Steven Mnuchin. Claman has brought a roster of business leaders including JPMorgan CEO Jamie Dimon, Starbucks CEO Howard Schultz, Apple CEO Tim Cook, Twitter co-founders Jack Dorsey, Evan Williams and Biz Stone, Tesla CEO Elon Musk, former Google/Alphabet Executive Chairman Eric Schmidt, and Microsoft founder Bill Gates to FOX Business viewers as well as world leaders, including Israeli Prime Minister Benjamin Netanyahu and Ukraine President Petro Poroshenko. Her October debut on FBN included an exclusive interview with Berkshire Hathaway CEO and legendary investor Warren Buffett.

Date Time

Date: Feb 03, 2021Time: 6:00 PM to 7:00 PM


Zoom Webinar (Information to be sent to Registrants)1460 Broadway
New York, NY 10036
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  • Free / Patron Members (please contact
  • 25 / General Public
  • 10 / Member/Member Guest (limit one)
  • 20 / Alumni Non-Members


Lockie Andrews, Bruce Batkin, Gadi BenMark Markovitch, Craig Blakaitis, Clarence Brown, Jason Carini, Catherine Dana, Alex Dangelico, Amber Dangelico, Sherri Daniels, Mark David, James Davidson, Samantha Davidson, Adam Davis, Didi Dione, Sally Durdan, James Eckfeldt, Michael Escott, William Ettelson, Elizabeth Fairfax Brown, Aldo Farah Orozco, Elisa Gonzalez, Gretchen Grant, Jorgen Hansen, Mitchell Hara, Scott Harmon, Michael Hoherchak, Linda Holcman, Martin Hudak, Lee Jackson, Alanna Kaplan Munoz, Cindy Kasindorf, Michael Kaswan, Kadia Lawrence, Susan Liu, Lance Lundberg, Jonathan Mariner, Alan Mark, Elliot Matz, Barrie Moskowitz, Darren Moskowitz, Dawn Moskowitz, Alanna Munoz, Michael Rist, Shawn Robinson, Nicholas Sakellariadis, Stephanie Sarka, Edward Shelton, Scott Shelton, Fatim Sow Thiam, Suzanne Sullivan, Kenneth Traub, Siby Vadakekkara, Ben Weiss, Shayna Weiss, Harry Wilson, Leslie Wohlman-Himmel, Jay Yook


Barrie Moskowitz & Lockie Andrews

Zoom Webinar (Information to be sent to Registrants)

1460 Broadway, New York, NY, 10036