As a digital media executive with an entrepreneurial streak, Joe Purzycki has his pulse on the latest developments in this evolving field. Purzycki, who started his career with marketing roles at MySpace and Vox Media, saw value in subscription-based models that did not solely rely on advertising revenue. Along with a group of entrepreneurs, he launched the award-winning podcasting business, Luminary Media, in 2019.
Early last year, Purzycki crossed paths with Jon Kelly, a media veteran who cut his teeth under the legendary Vanity Fair editor-in-chief, Graydon Carter. The duo shared ideas about a new venture, and quickly agreed on an idea that would enable their content creators to have a stake in the startup. In the last decade, there have been several high profile startups that have gained traction—Vox Media, Buzzfeed, Politico, Axios—to name a few. Some thrive, some fizzle, and others get acquired by large media conglomerates.
“Just as Napster had deconstructed traditional albums into individual songs in the aughts, social media platforms were unbundling magazines into articles,” Kelly wrote on Puck about the founding of the company. “…the music industry had boomeranged back in the streaming age by leveraging the powerful connection between artists and their audiences to create a subscription-based business model, which helped listeners to discover other artists that they might like along the way. Journalists, perhaps the original influencers, were due for the same transformation.”
Thus, Puck, which is named after a Shakespearean character, was born in 2021. Puck’s journalists are partners in the enterprise, which focuses on the unique intersection of power centers such as Hollywood, Silicon Valley, Washington, and Wall Street.
“There is an elite group of journalists who want to be long-form writers, column writers, newsletters writers and want to have a direct connection with the large audiences they’ve amassed on social channels,” Kelly told Bloomberg.com. “We wanted to create a platform and company that offers the best of all these worlds to the type of creators who value it most.”
Joe Purzycki, who helped launch Vox Media, is now the CEO in charge of scaling Puck. In just a year since its founding, Puck is one of the brightest online news sites providing intelligent and thought provoking commentary in a serious, dignified manner.
Joe Purzycki will join the Club for an exclusive conversation as Puck celebrates its one-year anniversary in mid-September. Joe will discuss innovation in the digital landscape, scaling the company, challenges and opportunities, and much more. Join us for this insightful conversation.
Participants must register by Noon on September 13th to receive details on joining the discussion. The Zoom link will be sent out 24 hours before the event.
Please note that no refunds will be issued.
Co-founder, Chief Executive Officer, Puck
Joe Purzycki is the co-founder and CEO of Puck, a media company focused on reinventing the business model of journalism. He has held senior business and operational roles at Vox Media, and Medium, before moving on to co-found the podcasting platform and premium content company Luminary Media. Joe is driven by a mission to make creator-friendly, digital-first media companies a thriving and sustainable part of the digital ecosystem.
Chitra Nawbatt is a strategic advisor to several venture capital and private equity backed portfolio companies in the areas of healthcare, enterprise, consumer and fintech. Chitra’s unique multi-industry and multidisciplinary expertise powers her work as an investor and business builder, with a track record as a value creation and growth leader. Recently, Chitra was the Global Head of Health Assurance and Innovation at General Catalyst, a leading global venture capital firm. She led the expansion and execution of General Catalyst’s Health Assurance thesis, and created and led an inaugural value creation function involving accelerating portfolio company building and growth. She originated, commercialized and managed strategic innovation partnerships for General Catalyst and its 75+ portfolio companies to accelerate value creation.
Previously, Chitra was a growth strategist as the Global Head of Market Solutions at Genpact, an artificial intelligence and digital transformation consulting firm. Prior to that, Chitra was the New York based Anchor for Reuters TV where her live broadcasts were seen by millions across the world. Chitra spent more than a decade in financial services and was a C-level leader at Deutsche Bank. Her career started at EY. Chitra has a CPA designation, and is a graduate of Harvard Business School and University of Toronto.
You can reach her on twitter @chitranawbatt.
1460 Broadway, New York, NY, 10036