Three years ago, Dave Burwick was named CEO of Boston Beer Company to lead the company through its next phase of growth. Burwick had a successful tenure at Peet’s Coffee & Tea, where over a six-year period as CEO he doubled its sales and profits. Burwick also had been a board member at the Boston Beer Company for 12 years.
The opportunity to lead another beverage company surely meant a new challenge for Burwick.
“As a director for over 12 years, I have admired the accomplishments of Jim (founder), Martin (prior CEO) and the team, and I share their passion for brewing quality, and their commitment to drinkers, wholesalers and retailers that is demonstrated in everything the company does. I look forward to leading the team and believe the future is bright for Samuel Adams and all our other brands,” he said at the announcement of his hiring.
Burwick was following in the footsteps of Jim Koch, who founded the company in 1984, and Martin Roper, his immediate predecessor who had a stellar run over 17 years.
Now, in 2021, Burwick has successfully navigated the challenges posed by the pandemic and is positioning Boston Beer Company for long term success. But being a specialty brewer in an industry dominated by the likes of InBev poses unique challenges. And changing consumer preferences is key – hard seltzers with low calories are all the rage today.
The HBS Club of NY has invited Dave Burwick for an exclusive conversation about the company, the forces shaping the craft beverage industry, and the lessons he has learned during his tenure. Join us for this insightful conversation. Burwick last spoke at the Club in 2015 when he was running Peet’s.
Participants must register by NOON on November 17th to receive details on joining the discussion. The Zoom link will be sent out 24 hours before the event.
Please note that no refunds will be issued.
President and Chief Executive Officer of Boston Beer
David Burwick was appointed President and Chief Executive Officer of Boston Beer in April 2018. Prior to that, he served as President and Chief Executive Officer of Peet’s Coffee & Tea, Inc., a specialty coffee and tea company based in Emeryville, California, since December 2012. From April 2010 to December 2012, Burwick served as President, North America of WW International, Inc., formerly Weight Watchers International, Inc. (NYSE: WW), a leading provider of weight management services based in New York City. Prior to that, Burwick held numerous positions with PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, New York, including Chief Marketing Officer, PepsiCo Americas Beverages from August 2008 to August 2009; Executive Vice President, Marketing, Sales and R&D, PepsiCo International from April 2008 to July 2008; President, Pepsi-QTG Canada from January 2006 to March 2008; Chief Marketing Officer, Pepsi-Cola North America from June 2002 to December 2005; and various marketing roles from 1989 to 2002. Burwick has also served on Boston Beer’s Board of Directors since May 2005. He is a graduate of Middlebury College and Harvard Business School.
Partner, Vici Partners
Lance Stuart is a partner at Vici Partners. He has over 30 years of consulting and operating experience, principally in the U.S., Japan and China. Clients span industries from cosmetics and consumer electronics to software, chemicals, insurance, airlines and telecoms. He has been an investor, co-founder, CEO, COO and board member of several companies in the U.S. and Asia. He began his career as a management consultant with McKinsey & Company in New York then transferred to Tokyo.
Lance earned a B.S. in economics and marketing, cum laude, from Boston College and an MBA from Harvard Business School (’78), where he was awarded two academic scholarships. He was raised in Tokyo and is an active volunteer in several non-profit organizations including the Harvard Business School Club of NY, the Harvard Business School Association of Orange County and as a Council Member on the U.S.-Japan Council.
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