Date: Apr 11, 2019Time: 6:30 PM to 8:30 PM

Data-Driven Innovation in Spirits: Diageo North America President Deirdre Mahlan

Thu, 6:30 PM TO 8:30 PM
General PublicConsumer/Fashion


Late last year, Deirdre Mahlan laid out three priorities for the sprawling spirits company in an interview with an industry publication: Have a clear portfolio strategy; use data and analytics to support growth and better execution; and last, strengthen Diageo’s brand equity over the long term by increasing its marketing spend and making it more effective.

Diageo is one of the world’s largest liquor companies with an enviable list of brands: Johnnie Walker, Ciroc, Ketel One, Baileys, Don Julio, Captain Morgan, Tanqueray and more. In short, there is something for everyone at Diageo.

With annual revenues of $20 billion, the company has significant scale and market presence all over. Diageo’s innovation culture also is the envy of its competitors. The company uses macroeconomic and demographic data to predict what will happen in specific brands and categories. Last year, Diageo introduced Ketel One Botanicals.

“The Botanicals have been performing really well. The great news is that the data suggest there’s very little cannibalization, and that the Botanicals are recruiting consumers from white wine. We’re getting a significant amount of volume on the Botanicals and the core vodka has improved its performance as well,” noted Mahlan in the same interview.

Deirdre Mahlan will join the HBS Club of NY to give us an overview of the company, challenges and opportunities and share leadership lessons.

Join us for this “spirited” discussion.

Location TBD – Midtown Manhattan

Please note that no refunds will be issued.



Deirdre Mahlan

President, Diageo

As President of Diageo North America, Deirdre is responsible for the company’s largest market in terms of sales and operating profit. In this role she oversees Diageo’s U.S. and Canadian spirits and beer businesses, which include brands such as Johnnie Walker, Smirnoff, Crown Royal, Ketel One, Captain Morgan, Baileys and Guinness.

Deirdre has more than 20 years of experience in the consumer goods sector in a number of senior roles, primarily in the US with Diageo and Seagram. Most recently, Deirdre served as CFO of Diageo PLC, during which time she was a member of Diageo’s Board of Directors. Deirdre is also a Non- executive Director for Experian plc.

A native New Yorker, Deirdre holds an MBA from Columbia University and undergraduate degree from New York University.


Lance Stuart

Partner, Vici Partners

Lance Stuart is a partner at Vici Partners. He has over 30 years of consulting and operating experience, principally in the U.S., Japan and China. Clients span industries from cosmetics and consumer electronics to software, chemicals, insurance, airlines and telecoms. He has been an investor, co-founder, CEO, COO and board member of several companies in the U.S. and Asia. He began his career as a management consultant with McKinsey & Company in New York then transferred to Tokyo.

Lance earned a B.S. in economics and marketing, cum laude, from Boston College and an MBA from Harvard Business School (’78), where he was awarded two academic scholarships. He was raised in Tokyo and is an active volunteer in several non-profit organizations including the Harvard Business School Club of NY, the Harvard Business School Association of Orange County and as a Council Member on the U.S.-Japan Council.

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Date Time

Date: Apr 11, 2019Time: 6:30 PM to 8:30 PM


  • 50 / Non-Members
  • 20 / Member / Members Guest (limit one)
  • Free / Patron Members


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