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How do you find a competitive edge when the obstacles feel insurmountable? How do you get people to take you seriously when they’re predisposed not to, and perhaps have already written you off? Success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support.

In Edge: Turning Adversity into Advantage (Portfolio, Jan. 2020), Laura Huang argues that success is rarely just about the quality of our ideas, credentials, and skills, or our effort. Instead, achieving success hinges on how well we shape others’ perceptions–of our strengths, certainly, but also our flaws. It’s about creating our own edge by confronting the factors that seem like shortcomings and turning them into assets that make others take notice.

Huang draws from her award-winning research on entrepreneurial intuition, persuasion, and implicit decision-making, to impart her profound findings and share stories of previously-overlooked Olympians, assistants-turned-executives, and flailing companies that made momentous turnarounds. Through her deeply-researched framework, Huang shows how we can turn weaknesses into strengths and create an edge in any situation. She explains how an entrepreneur scored a massive investment despite initially being disparaged for his foreign accent, and how a first-time political candidate overcame voters’ doubts about his physical disabilities.

Huang, a first-time author, will share her findings in an exclusive lecture presented by the HBS Club of NY. Join us for this sure-to-be memorable program. Visit Prof’s Huang’s web site to receive tips on how to gain your competitive edge.

Please note that no refunds will be issued.