Date: Jan 18, 2022Time: 6:00 PM to 7:00 PM

HBSAB – CEO Fireside Chat : Chairman of NBC Sports Pete Bevacqua (virtual)

Tue, 6:00 PM to 7:00 PM Zoom Webinar (Information to be sent to Registrants)
General PublicMedia & Tech


On Sunday February 13th, over 100 million Americans will watch Super Bowl LVI, broadcast by NBC. During the same time, NBC will also be broadcasting over two weeks of coverage of the Winter Olympic Games from Beijing, China. In fact, after the Super Bowl ends, NBC will cut over to coverage of live events from China.

Join us on Tuesday, January 18, 2022 at 6:00pm (ET) for a fireside chat with Pete Bevaqua, Chairman, NBS Sports Group, the person responsible for making sure that the broadcasts of these two iconic events separated by the Pacific Ocean goes on without a hitch.

Pete was promoted to his current role in September 2020 after serving as President, NBC Sports Group for two years. Prior to joining NBC Sports, Pete spent six years as the CEO of the Professional Golf Association of America (PGA).

Bevaqua oversees NBC Sports unrivaled collection of broadcasting and digital assets. Some of the crown jewels include Sunday Night NFL Football, Winter and Summer Olympic Games, Notre Dame football, PGA Tour and USGA championships, the Ryder Cup, English Premier Football, and the Triple Crown of Horseracing.

Some of the topics that Pete and moderator Larry Gulko will likely dive into include the trajectory of broadcasting rights and the underlying business model, the impact of legalized gambling, the proliferation of digital platforms, and future enhancements for the viewing audience.

Pete earned a degree in English from the University of Notre Dame in 1993 where he was also a walk-on punter for the football team. He later earned a law degree from Georgetown and spent time as a legal associate before joining the United States Golf Association where he spent several years in roles of increasing responsibility. He joined the PGA as CEO in 2012.

Pete was honored with the prestigious “Sports Leadership Award” by the March of Dimes in 2016 and serves on the board of RISE, an alliance of sports organizations that promote racial equality.

Participants must register by 5PM on 17th to receive details on joining the discussion. The Zoom link will be sent out 24 hours before the event.

Please note that no refunds will be issued.



Pete Bevacqua

Chairman, NBC Sports Group

Pete Bevacqua is Chairman, NBC Sports Group. He was promoted in September 2020, becoming the third Chairman in the history of NBC Sports. In this role, he oversees NBC Sports’ unprecedented collection of assets and platforms, which includes NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Digital, and two transactional sports businesses, GolfNow and SportsEngine.

Together with his team, Bevacqua completed numerous key rights agreements. Most recently, in March 2021, NBCUniversal and the NFL agreed to an 11-year extension and expansion for NBC Sports to continue as the home of Sunday Night Football, primetime television’s No. 1 show for an unprecedented 10 consecutive years. The deal also includes live coverage of every game by Peacock and Telemundo Deportes for the first time. In addition, NBCUniversal re-acquired the complete U.S. media rights for all United States Golf Association championships, including the U.S. Open and U.S. Women’s Open, through 2026; agreed to a nine-year extension of the company’s PGA TOUR rights; secured a new Sunday night NFL Wild Card playoff game, which was presented live across NBC, Telemundo, and Peacock in January 2021; and established NBCUniversal’s multi-year partnership with PointsBet, making PointsBet the official sports betting partner of NBC Sports.

Bevacqua joined NBCUniversal in September 2018 as President, NBC Sports Group, overseeing programming, marketing, digital, the NBC Sports Regional Networks, and all Golf businesses. In February 2019, Bevacqua assumed oversight of the entire sports division.

Previously, Bevacqua served as CEO of the PGA of America from 2012-2018. In this role, Bevacqua guided the business and overall strategy of one of the world’s largest sports organizations, serving the Association’s nearly 29,000 PGA Professionals.

Prior to the PGA of America, Bevacqua served as Global Head of Golf at Creative Artists Agency (CAA Sports). He was also Chief Business Officer for the USGA and served as the first Managing Director of the U.S. Open Championship. Bevacqua began his career as a legal associate at Davis Polk & Wardwell LLP in New York City.

Bevacqua graduated from the University of Notre Dame magna cum laude (1993), with a B.A. in English. He earned a Juris Doctorate from Georgetown University Law Center, where he graduated cum laude (1997). Bevacqua serves on the board of directors for Georgetown Law and Brunswick School (Greenwich, CT). He and his wife, Tiffany, have three children.


Larry Gulko

Brand Strategist & Strategic Growth Advisor

Larry is a brand architect and strategist, executive coach, keynote speaker, and growth advisor with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving business landscape.

He founded and moderates the annual CEO Brand Leadership Roundtable at the Harvard Business School Association Boston. These popular programs have showcased over 50 CEOs of iconic and leading brands including Dunkin’ Brands, Ritz-Carlton, NBC Sports, Harley-Davidson, PGA of America, Converse, Newman’s Own, Zumba, Joseph Abboud, Birkenstock, Wheels Up, Keurig, Talbots, Polar Beverages, Wayfair, Foxwoods, Life Time Fitness, Zipcar, TaylorMade Golf.

Larry created BRAND: NEW DAY, a one-of-a-kind brand-building and thought leadership Retreat designed exclusively for an individual company looking to take a fresh look at their brand and determined to take it to the next level – drive brand leadership and business growth. This company-focused program was originally created in tandem with the Disney Institute. Under the BRAND: NEW DAY umbrella is the immersive C-Level thought leadership Roundtable emulating an open-enrollment idea exchange with peers. Both programs are delivered virtually and in-person.

He is the co-host of Name Brands, CBS Boston. This insightful and entertaining brand leadership podcast show features in-studio conversations with iconic brands and CEOs who share their insight to create and build best-selling brands, dominate product categories, enhance consumer affection/loyalty, and drive brand performance.

For 20 years, his advertising and brand consultancy agency Gulko & Company strategically positioned and launched brands for the Fortune 1000, middle-market companies, entrepreneurial ventures, and non-profit organizations.

A sought-after thought leader, Larry has delivered numerous keynotes, commencement addresses, is a MassChallenge business mentor and has lectured at the Babson College Graduate School of Business and Executive Education Program.

Larry is an advisor to the C-level community and has served on boards and councils including ASAE & The Center for Association Leadership, The American Marketing Association, Gifting Brands, The George Washington University, Babson Advisory Council, Jordan Alliance Group.

Date Time

Date: Jan 18, 2022Time: 6:00 PM to 7:00 PM


Zoom Webinar (Information to be sent to Registrants)1460 Broadway
New York, NY 10036
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  • 25 / General Public
  • Free / Patron Members (please contact
  • 20 / Alumni Non-Members
  • 10 / Member/Member Guest (limit one)



Judith Allen, Lockie Andrews, Hedy Chen, Eileen Conroy, Matt Del Percio, Laura Fortner, Ang Gao, David Gottlieb, David Grigsby, Brandon Holcman, Linda Holcman, Jonathan Hurd, Henry Juszkiewicz, Lyra Juszkiewicz, Brad Karmiol, John Keefe, Sergio Leymarie, Ira Mandel, Jonathan Mariner, Leona Moore, Barrie Moskowitz, John Reese, Nicholas Sakellariadis, Ash Shah, Jeffrey Sklar, Sherri Sklar, Sue Xu Zhang


HBS Association of Boston

Zoom Webinar (Information to be sent to Registrants)

1460 Broadway, New York, NY, 10036