Date: Jan 19, 2023Time: 6:00 PM to 8:00 PM
Jan192023

Marketing in the Metaverse: Hype vs. Reality (hybrid)

Thu, 6:00 PM to 8:00 PM Knobbe Martens Law Firm
General PublicMedia & Tech

Description

We often hear about the Web3 revolution, and with it, the potential of the Metaverse for brands and businesses. A couple of years in, it is time to reassess where this potential lies. Our panel will feature leading tech, design and marketing practitioners with a proven track record in Metaverse and Web3-related projects. They will demonstrate some capabilities of the technology. The panel will also discuss what is currently possible, what will be possible and what the right approach may be for different sectors, brands and company sizes to leverage this technology for business growth in 2023 and beyond.

Our speakers are from Unit9, which has successfully developed strategy and execution of Metaverse projects for brands such as Porsche, Coca-Cola and Meta itself, as well as an NYU professor who is also involved in venture capital investment in innovative digital startups and Web3 related projects. Gary Kreissman, founder of Group PRM, will moderate the panel.

If you are interested in understanding the commercial and promotional opportunities of Web3 and Metaverse, don't miss this event.

6:00 pm Check-In; Event from 6:30 pm to 8:00 pm NO WALK-INS PERMITTED

Pre-registration is required and will close at Noon on Wednesday, January 18th, 2023. The Zoom link will be sent to virtual participants 24 hours before the event.

Please note that no refunds will be issued.

Bios

Speaker

Garry Williams

Head of M.A.D Business at UNIT9

Speaker

Federico Salvitti

NYU Adjunct Professor of Marketing and CMO/Operating Partner at SevenTrain Ventures

Speaker

Stefano Marrone

Visual Storytelling in Film, Animation, XR (AR + VR), Comics - Partner @Unit9 / Partner @Book on a Tree

Speaker

Hannah Seckendorf

Experience Design Strategist at UNIT9

Moderator

Gary Kreissman, MBA 1977

Founder, Group PRM

Gary Kreissman is a customer acquisition entrepreneur and marketing strategist, with a substantial track record of rapid revenue generation for clients in financial services, premium products and digital media.

Gary is Founder and Managing Partner of Group PRM, which develops and markets proprietary lead generation and conversion programs leveraging digital media, AI and neuroscience. He co-founded, managed and sold Precision Prospects Inc., a 7-figure revenue digital lead generation company.

Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he created a digital data feed business and was instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin and Ogilvy & Mather.

Gary has an MBA from Harvard Business School (1977).

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Date Time

Date: Jan 19, 2023Time: 6:00 PM to 8:00 PM

Location

Knobbe Martens Law Firm1155 6th Ave
24th Floor, New York NY
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Price

  • 50 / IN-PERSON General Public
  • Free / Patron Members (please contact programming@hbscny.org)
  • 40 / IN-PERSON Alumni Non-Members
  • 20 / IN-PERSON Member/Member Guest (limit one)
  • 25 / VIRTUAL General Public
  • 20 / VIRTUAL Alumni Non-Members
  • 10 / VIRTUAL Member/Member Guest

Sponsors

Organizer

Gary Kreissman, MBA 1977

Knobbe Martens Law Firm

1155 6th Ave, 24th Floor, New York, NY, 10036