Date: Jan 19, 2023Time: 6:00 PM to 8:00 PM

Marketing in the Metaverse: Hype vs. Reality (hybrid)

Thu, 6:00 PM to 8:00 PM Knobbe Martens Law Firm
General PublicMedia & Tech


We often hear about the Web3 revolution, and with it, the potential of the Metaverse for brands and businesses. A couple of years in, it is time to reassess where this potential lies. Our panel will feature leading tech, design and marketing practitioners with a proven track record in Metaverse and Web3-related projects. They will demonstrate some capabilities of the technology. The panel will also discuss what is currently possible, what will be possible and what the right approach may be for different sectors, brands and company sizes to leverage this technology for business growth in 2023 and beyond.

Our speakers are from Unit9, which has successfully developed strategy and execution of Metaverse projects for brands such as Porsche, Coca-Cola and Meta itself, as well as an NYU professor who is also involved in venture capital investment in innovative digital startups and Web3 related projects. Gary Kreissman, founder of Group PRM, will moderate the panel.

If you are interested in understanding the commercial and promotional opportunities of Web3 and Metaverse, don’t miss this event.

6:00 pm Check-In; Event from 6:30 pm to 8:00 pm

Pre-registration is required and will close at Noon on Wednesday, January 18th, 2023. The Zoom link will be sent to virtual participants 24 hours before the event.

Please note that no refunds will be issued.



Garry Williams

Head of Metaverse Advisory Department at Unit9

Garry’s experience spans both the technology and creative industries, having held senior positions at several post-production and recording studios including the world renowned AIR Studios. His love of creative technology pulled him into the world of extended reality, working at Disney-backed Jaunt and REWIND before joining UNIT9 where he continues to help brands capitalize on the latest immersive tech to tell their stories in groundbreaking ways.


Federico Salvitti

SevenTrain Ventures Operating Partner and Chair of NYU Marketing Symposium

Federico is Partner & CMO of SevenTrain Ventures, a boutique venture development and special situations Investment firm; As a market maker, he leads revenue growth in Tech, Education and Insight Driven products & services with extensive global experience in E Sales Strategy & Enablement, Commercial Innovation, Digital Marketing, Marketing Management, Martech, Content, Operations and LMS.
Currently, he is a professor at NYU in Marketing, Data and Business Strategy.


Stefano Marrone

Visual Storyteller

Stefano works at the intersection of creativity and technology, bridging the worlds of Marketing and Entertainment. Stefano was featured in the “100 Under 30” List by Forbes Italia, shortly after the successful sale of Nucco Brain, the comms agency he founded. He is a board member of the Unit9 Group and Non-Executive Director at Book on a Tree, a global storytelling hub servicing clients such as Disney and Penguin. He is also a Start-up advisor and mentor, supporting the Google for Start-ups initiative, as well as guest-lecturing in Marketing and Creative Entrepreneurship at Goldsmiths, UCL, and ESCP in London and NABA in Milan.


Hannah Seckendorf

Experience Design Strategist

With a degree in cognitive neuroscience from Brown University, Hannah has harbored a lifelong obsession with how different technologies, spaces and mediums shape human emotion and perception. Growing up alongside the explosion of mobile and social media, she has seen first-hand how technology has shaped the collective consciousness of her generation. Having spent the past two years reimagining the design of online community at a tech startup, Hannah is perfectly positioned to continue exploring the future of the Metaverse.


Gary Kreissman, MBA 1977

Founder, Group PRM

Gary Kreissman is a customer acquisition entrepreneur and marketing strategist, with a substantial track record of rapid revenue generation for clients in financial services, premium products and digital media.

Gary is Founder and Managing Partner of Group PRM, which develops and markets proprietary lead generation and conversion programs leveraging digital media, AI and neuroscience. He co-founded, managed and sold Precision Prospects Inc., a 7-figure revenue digital lead generation company.

Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he created a digital data feed business and was instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin and Ogilvy & Mather.

Gary has an MBA from Harvard Business School (1977).


Date Time

Date: Jan 19, 2023Time: 6:00 PM to 8:00 PM


Knobbe Martens Law Firm1155 6th Ave
24th Floor, New York NY
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  • Free / Patron Members (please contact
  • 10 / VIRTUAL Member/Member Guest
  • 20 / IN-PERSON Member/Member Guest (limit one)
  • 20 / VIRTUAL Alumni Non-Members
  • 25 / VIRTUAL General Public
  • 40 / IN-PERSON Alumni Non-Members
  • 50 / IN-PERSON General Public



Gary Kreissman, MBA 1977

Knobbe Martens Law Firm

1155 6th Ave, 24th Floor, New York, NY, 10036