The founder behind a news organization which was in the right place to cover the 2020 pandemic, Rick Berke will discuss how STAT sticks to its mission “delivering fast, deep, and tough-minded journalism about health, medicine, life sciences and the fast-moving business of making medicines.”
The site’s name comes from the term “stat”, an often-used medical term derived from statim, which means important or urgent.
According to a New York Times story in March 2020, the site attracted nearly 30 million unique visitors in the first three months of this year alone, which is reported to be four to five times its regular traffic. Berke will talk about how and why he co-founded the publication with Boston Globe owner John Henry, how its good fortune happens to be based on Covid-19. And why, “the site [is] [well positioned](https://www.nytimes.com/2020/03/30/business/media/stat-news-boston-coronavirus.html) to cover an epoch-defining story.”
Berke will discuss past and future editorial and business choices that the organization made, including their successful $350/year premium subscription product, STAT PLUS. Before the pandemic, it was reported that at least half of STAT’s revenue came from subscriptions.
Media Guru events are well-known for their “no speeches, no Power Point” promise: Just compelling one-on-one conversation with a fascinating personality making news in the media business, followed by Q+A.
Participants must register by February 16th to receive details on joining the discussion.
Please note that no refunds will be issued.
Co-founder and Executive Editor, STAT
Rick Berke oversees STAT’s editorial and business operations. He was previously a longtime reporter and editor at the New York Times. He was chief political correspondent there for more than a decade, and before that covered beats including Congress, the White House, media, and national drug policy. In his roles as an editor, he served two tours as an assistant managing editor, and was also Washington editor, national editor, political editor, and video content editor. Before coming to Boston to launch STAT, he was executive editor of Politico.
Principal of Quantum Media and Senior Advisor to Oaklins DeSilva+Phillips
An Emmy Award-winning TV producer and executive, as well as digital pioneer, Erica Gruen is known for masterminding one of television’s biggest brands as President/CEO of The Food Network. Today Erica creates brand, content and business development strategies for the world’s largest media and entertainment companies and for the emerging start-ups that seek relationships with the same. She has been an advisor to and investor in leading ed tech, green tech and food tech ventures and is an Adjunct Professor at NYU.
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