Date: Jan 09, 2019Time: 6:30 PM to 8:30 PM

The Change Agent: MoroccanOil CEO JuE Wong

Wed, 6:30 PM TO 8:30 PM
General PublicConsumer/Fashion


JuE Wong is not one to back down from a challenge. As CEO of Strivectin from 2012 to 2015, she led a turnaround of the private equity-held skincare company ahead of schedule. The success propelled her to become president of Elizabeth Arden and the Red Door Spa, where she spent two years turning around the company’s presence in all distribution channels.

In October 2017, Wong was recruited to become CEO of MoroccanOil, a $600-million brand specializing in hair and body care. When she joined MoroccanOil, her vision for the company was: Optimize growth without mortgaging the future.

“Essentially, this means driving strategic brand growth with an omni-channel approach. This will incorporate three key distribution channels that each play a critical role in propelling the business forward to generate: credibility through our professional distribution channels, equity through our retail distribution, and revenue through our online and social commerce platforms,” she told a reporter.

MoroccanOil was founded in 2006 by a Montreal-based salon owner, Carmen Tal. She was traveling in Israel where she had an unfortunate experience in a salon. Looking for a fix, she chose an Argan oil treatment from an Israeli company that was importing the product from Morocco. Thrilled with the results; with her then-husband, Carmen bought the Israeli company to bring Argan oil to the US. One of the areas MoroccanOil has thrived is in travel retail with presence in airports, duty-free shops, cruise ships and border shops. But Wong is focused on driving the digital transformation; which, in her words, includes e-commerce, website, social media, digital innovation and media buying.

JuE Wong will discuss the brand and product line, growth opportunities and the challenges ahead for MoroccanOil.

Location TBD – Midtown Manhattan

Please note that no refunds will be issued.



JuE Wong

Global CEO, MoroccanOil

JuE Wong has been the Chief Executive Officer of MOROCCANOIL Inc. since October 11, 2017. Wong leads MOROCCANOIL’s Corporate Social Responsibility & Sustainability. She has a robust track record of propelling emerging brands to the mainstream while globalizing established brands including Cargill Inc., PepsiCo, Dial Corp., Murad Inc., NV Perricone MD Ltd.

Wong served as the President of Elizabeth Arden Brand at Elizabeth Arden, Inc. from August 3, 2015 to March 31, 2017. She served as the Chief Executive Officer of Astral Health & Beauty at CosMedix, LLC. She served as the Chief Executive Officer of Strivectin Operating Company, Inc. since July 10, 2012. She served as the Chief Executive Officer of Astral Brands, LLC since August 2009 and oversaw Astral Brands’ three channel-specific brands: Aloette Cosmetics (franchise model-direct to consumer), Pür Minerals, Inc. and CosMedix, LLC. She has served on the Boards of the American Heart Association and the Atlanta Chapter of the YMCA. Ms. Wong holds a B.A. with Honors from The Australian National University.


Melissa Ceria


Melissa Ceria is a journalist and the founder of Studio Ceria. She produces and moderates live talks for cultural institutions and luxury brands. For the past five years, she has served as the Director of Content and Cultivation for Marriott International's Luxury Council, producing monthly talks, private dinners and an annual summit with CEOs. She leads the interviews for the Women's Forum at NeueHouse, which includes monthly conversations with female leaders. She also serves as a consultant at the French Institute Alliance Française (FIAF) in New York, where for the past decade she has curated and moderated their Art de Vivre lifestyle talks.

Melissa started her career as the Eye Editor for Women's Wear Daily and W magazine, before becoming a fashion writer at Harper's Bazaar. Her writing has been featured in The New York Times, Harper's Bazaar, Vogue, Time, Elle Decor, Departures, and Travel + Leisure. She is a graduate of Harvard College and lives in Manhattan with her husband and children.

Register for this Event
Register for this Event


Date Time

Date: Jan 09, 2019Time: 6:30 PM to 8:30 PM


  • 50 / Non-Member
  • Free / Patron Member
  • 20 / Member/Member Guest (limit one)


Karen Chase, Emel Dilek, Elizabeth Fairfax Brown, Terry Frishman, Ana G. Herrera, Gary Gluck, Donna Gross, Rafael Hines, Nabil Kabbaj, Barney MD Kenet, Patricia Lawler- Kenet, Lawrence Leighton, Danielle Milata, Ola Parks, Brenda Saavedra Wu, JuE Wong, Suzana Zayed


Barrie Moskowitz