Massive changes are taking place due to the pandemic and every leader is trying to determine how their business will be affected. The problem of course is that no one can see into the future. But you can do the next best thing: peer into customers’ subconscious – and see how their instincts are changing.
Leslie Zane (HBS ’86), Founder of Triggers® Growth Strategy will lead a Town Hall session, Instincts in Flux: Triggering Growth in a COVID World. Leslie will explain the nature of consumers’ rapidly changing instincts—which new behaviors will stay with us, which ones will fade away and how brands can align themselves with customers’ shifting priorities.
While this is an unsettling period to say the least, Zane will illustrate how this chaos actually represents an opportunity for brands to improve their standing in our lives. As brands jockey for position, companies that align themselves with people’s changing values, needs and instincts the fastest will come out on top. In fact, done right, your brand can emerge from this crisis healthier than ever.
This event will be a virtual Town Hall, where attendees can bring their most pressing brand and business challenges based upon the COVID and post-COVID environment. Zane will respond to all question in real time. Gary Kreissman, (HBS ‘77) will moderate the session.
Leslie Zane is CEO and founder of Triggers Growth Strategy, a brand consultancy that has helped Fortune 100 clients deliver accelerated growth for 25 years.
Please note that no refunds will be issued.
President of Triggers Brand Consultancy
Nicknamed Miss Question by her business school classmates, Leslie Zane’s endless intellectual curiosity fueled her search for the elusive key to changing customer behavior. Working in brand management for blue chip companies, Zane found success to be remarkably hit or miss. So she struck out on her own and founded Triggers to help companies create consistent success. Over the past 25 years, the company has developed a track record in accelerating growth through its unique expertise in changing instinctive brand purchase. Leslie received her BA from Yale University and her MBA from Harvard Business School.
Founder, Group PRM
Gary Kreissman is a customer acquisition entrepreneur and marketing strategist, with a substantial track record of rapid revenue generation for clients in financial services, premium products and digital media.
Gary is Founder and Managing Partner of Group PRM, which develops and markets proprietary lead generation and conversion programs leveraging digital media, AI and neuroscience. He co-founded, managed and sold Precision Prospects Inc., a 7-figure revenue digital lead generation company.
Previously, Gary was SVP of Lipper Inc., the mutual fund information provider, where he created a digital data feed business and was instrumental in the sale of Lipper to Reuters. Earlier, he was CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin and Ogilvy & Mather.
Gary has an MBA from Harvard Business School (1977).
(Information to be sent to Registrants)