Description
The creators and podcasts you scroll past are now shaping consumer buying decisions — and determining which brands win big. In this new era, creators are distribution, podcasts are performance channels, and media is the most undervalued growth lever in consumer investing.
Learn why 86% of U.S. marketers plan to partner with influencers in 2025 and why the creator economy is projected to reach $480 billion by 2027.
We’ll also discuss how podcasts are emerging as the next frontier in performance marketing as traditional media models face massive disruption (e.g., Warner Bros. Discovery’s $9 billion TV writedown in 2024).
Join us for a candid, fast-moving conversation with investors, operators, and infrastructure builders on how today’s most exciting consumer brands are scaling — and where smart capital is flowing.
We’ll cover:
- Why creators and podcast media are outperforming traditional paid channels
- What investors look for in brands using modern go-to-market strategies
- How infrastructure tools are unlocking scale, efficiency, and data
- Where the best early-stage opportunities are hiding — from brands to platforms
Pre-registration is required and will close at Noon on May 12th, 2025.
Please note that no refunds will be issued.
By registering for this event you agree to abide by the HBSCNY Code of Conduct for yourself and your guests (read here).
Bios
Speaker
Rosemary Scalabrino
Director of Business Development, Veritone One
Rosemary is the Director of Business Development at Veritone One, which recently joined forces with Oxford Road to become the largest podcast advertising agency with a focus on creator-led integrations. She began her career in podcasting and, in her current role, remains a fierce advocate for creator-led channels and the power of spoken word media.
Speaker
Maurice Russo
Investor, Lerer Hippeau
Maurice is an investor at Lerer Hippeau, a New York-based venture capital firm that backs pre-seed and seed-stage companies across a wide range of industries. Its portfolio includes breakout brands like Warby Parker, Casper, Venmo, and Allbirds. Maurice began his career as a professional poker player before transitioning into venture capital. Today, he invests broadly across sectors at Lerer Hippeau, though his passion lies in consumer.
Speaker
Anne Kavanagh
CEO, Ossa
Anne Kavanagh is a media and tech operator with over a decade of experience building platforms at the intersection of content, commerce, and culture. As CEO of Ossa, she leads a platform that helps monetization teams and creators collaborate more efficiently, and recently launched the Colture Podcast Network—home to Emmy-winning talent and top digital creators—through a joint venture with Colture Media. A repeat founder, Anne previously created Dose (fka Steereo), a music-tech startup featured in Rolling Stone that reimagined music discovery through rideshare. Her work spans startup growth, creator economy innovation, and digital brand building, with features in NYT, Forbes, and Variety.
Moderator
Gary Kreissman, MBA 1977
Founder, Group PRM
Gary Kreissman is a serial entrepreneur, advisor, and veteran of performance-based marketing. A four-time founder, he currently advises emerging companies on revenue growth strategies, with a focus on AI-driven marketing, business development, and ROI optimization. Gary brings deep expertise from leadership roles at Ogilvy, Val-Pak, and Remy Martin, and currently serves on multiple advisory boards across tech, media, and DTC sectors. He’s a frequent speaker, moderator, and Program Chair for the Harvard Business School Club of NYC, and a longtime contributing columnist for MediaPost.